Shift from Transaction to Engagement
with Oracle Social Relationship Management

 
 
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Fact: 74% of brand marketers saw an increase in website traffic after investing just 6 hours per week on social media. Facebook is the number one social marketing tool for brands, with 83% of businesses that use social media relying on Facebook to engage with their customers.

One-Stop Platform for Superior Customer Service

Now available, Oracle Social Marketing Cloud Service is a cloud-based, software-as-a-service (SaaS) solution for managing your brand presence on Facebook, Google+, Twitter, and other emerging social networks. This single, integrated platform provides all the tools social marketers need, including administrative features for managing your brand's social properties, creating an engaging social experience, aligning campaigns and teams, and driving improvement back into your social marketing strategy.

Integration with Oracle Social Engagement and Monitoring Cloud Service, a companion Oracle Social Relationship Management product, enables you to monitor social conversations that impact your brand, gain insight into customer likes, dislikes, and perceptions and drive them directly back into your social campaigns, social properties and communities. And, because social isn't the only channel you use to deliver your differentiated customer experience, integration with CRM systems including Marketing, Sales, Commerce and Customer Service enables you to provide the right action and a consistent message across customer touchpoints.

Social Marketing

By taking advantage of the custom modules available in Oracle Social Marketing Cloud Service, you can:

  • Tailor Facebook modules to regions, cities, zip codes, languages, brands, and products to gain complete control of customer targeting
  • Track which administrators are posting what content to your page at all levels via the integrated dashboard
  • Employ an ever-growing library of customizable apps and modules to keep fans engaged with your brand on social media
  • Deliver engaging content that fans and followers will appreciate—on Facebook or embedded into your other social properties

The Social Workforce

You can also help your workers be more productive by empowering them to begin building their own internal social network and connect with other domain
experts and colleagues with similar interests.

Social Sales

To further enhance the customer experience, Oracle offers an integrated set of commerce solutions to deliver a consistent, relevant, and personalized cross-channel buying experience for your customers. Oracle SRM allows your business to integrate with Facebook to enhance the customer experience across channels and capture additional sales with a transactional Facebook storefront.

And, because social isn't the only channel you use to interact with customers, Oracle Social Relationship Management cloud solutions are integrated with the systems you already use to run your business—including marketing automation, sales force automation, customer service and support, and commerce applications. It's a complete strategy to help you avoid the complexity of managing products from multiple vendors and the risk of costly "social silos"—the result of trying to stitch together disparate workflows and metrics from disparate teams and tools.

 
 
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