Oracle Application Integration Architecture Foundation Pack
Oracle Application Integration Architecture Foundation Pack provides customers with Oracle's standards-based objects, services, methodologies and infrastructure components to connect business processes across heterogeneous portfolio of applications using Oracle SOA Suite. Customers access a proven reference architecture and reusable Web services to reduce the time, cost, and risk associated with implementing business processes across applications.
Q: What makes the Oracle Application Integration Architecture Foundation Pack innovative?
A: It allows customers to build business processes across their heterogeneous portfolio of applications, Oracle and non-Oracle, in a much more loosely coupled, flexible way. Traditionally, it's been up to the customer or systems integrator to integrate heterogeneous applications using a mix of technologies that weren't all designed to work together. Oracle has a portfolio of acquired applications that we've been integrating together for the last several years, so we've taken the time to invest and develop a methodology and approach to building integrations across applications in a much more standards-based way and packaging up and delivering this functionality to our customers, which has never really been done before.
Q: How do you define innovation?
A: It's breaking the mold and taking steps forward in terms of looking at where customers are today and addressing and delivering new solutions for their challenges of tomorrow.
Q: Why do you think innovation is important?
A: Over time, customers get saddled with a lot of legacy solutions that might have been cutting-edge when they were first conceived or introduced. However, business models, the economy, and technology are always changing so a company's information system architecture has to be able to adapt. A lot of times a system is implemented to solve today's problems, but it needs to also be adaptive enough to solve tomorrow's problems—and that's why continuous innovation is so critical to being competitive.
Q: What's the most innovative product you've ever worked on at Oracle?
A: Oracle Application Integration Architecture Foundation Pack, my current product. Oracle has a strong focus on business process management and business process integration. We have a lot of industry-leading tools, and with the Oracle Application Integration Architecture Foundation Pack, we've been able to marry our expertise in the underlying technology to our application portfolio to build integration accelerators across our portfolio and beyond to non-Oracle products. We've come up with an architecture-in-a-box that has been able to solve key customer integration problems so they can now build an enterprise architecture that is agile and flexible and that will drive value for their businesses.
Q: How does Oracle's innovative culture help our customers?
A: Because we have so many key customers using Oracle's technology in mission-critical scenarios, we are able to work with these customers as design partners to solve really challenging problems. And since the world is always changing and evolving, we have some of the best minds in the industry always working to deliver better solutions for large- and medium-size customers.
Q: Who would you say is the most innovative person at Oracle?
A: This is a tough question because there are a lot of innovative people at Oracle. I'm leaning toward my boss, Jose Lazares, because of his singular focus on making it easier to create optimized business processes across our application portfolio. This enables Oracle to deliver the best-of-breed functionality from our applications into a more sustainable, adaptable architecture for our customers.
Q: What technology are you excited about right now?
A: The merging of Web 2.0 social application functionality with packaged business applications and business process management software to redefine and simplify how Oracle customers do their jobs and interact inside and outside their organizations. Companies that adopt this technology correctly will have a significant advantage over those that continue with legacy approaches.
Q: What are the key attributes of an innovative person?
A: Always being able to look beyond conventional wisdom and leverage new and emerging technologies to find better solutions to real customer problems.
Q: What time period in world history do you think of as the most innovative?
A: There's no doubt in my mind that we're in one of the most innovative periods right now with our focus on Web 2.0 social networks, energy efficiency and green technology—a hyper-connected world where we are doing more with less. No one country has a lock on being the most innovative of course. I'm very happy with Oracle as a global company. Innovation happens here every day—everywhere.
Q: What's the most innovative product (not Oracle's) that you know of?
A: The Nintendo Wii is a great example of a company rethinking what their customers really care about, and delivering a ground-breaking product while their competitors are fighting yesterday's battles, focusing on a completely different dimension that is less differentiating.