Oracle BPEL Process Manager
Oracle BPEL Process Manager enables enterprises to orchestrate disparate applications and Web services into business processes. The ability to quickly build and deploy these processes in a standards-based manner delivers critical functionality for developing a Service-Oriented Architecture.
Pre-Sales Consultant
Location: Dalian, China
Product: Oracle BPEL Process Manager
Q: Why would you say you were nominated for the Innovation Showcase?
A: Because of my development work on Oracle BPEL Process Management—I enhanced the console management function. Many customers want to run their BPEL process by schedule, but our product didn't provide batch job schedule management functionality. Some customers used PL/SQL and other external tools or modules, which have to be developed and operated manually. I developed an intuitive user interface to create, update, and monitor the schedule. It can be easily added to the BPEL console.
Q: How do you define innovation?
A: To me, innovation is creative work that takes what exists currently, and gives it a new twist. It's this new twist that solves a problem, breaks through a limitation, or provides a new convenience to our customers. Innovation drives us to constantly improve our products and services. In so doing, we keep our leadership position in the industry.
Q: How do you think Oracle's innovative culture benefits our customers?
A: At Oracle, our development efforts are focused on solving the customers' pain points. When you have an entire company focused on that goal—and not afraid to take some risks—customers benefit from products that help them do business better and keep them ahead of their competition.
Q: Who would you say is the most innovative person at Oracle?
A: Larry Ellison, because of his business savvy and ability to analyze market and technical trends so well. His vision in managing our company has ensured that we are the leader in the industry.
Q: Can you think of an example where Oracle has helped one of its customers become more innovative?
A: When Deutsche Bank transformed its transaction systems from a traditional to Grid-based application architecture the company greatly improved performance—and saved money. Deutsche Bank's trading systems couldn't handle the volume of transactions that came through. The slow trading platform caused delays in transactions and a loss of revenues. Our data grid solution enabled the bank to process 500 orders per second—twice the volume from the previous solution. Moreover, the bank reduced operating costs by moving to low cost commodity hardware. The system can easily accommodate future growth by simply expanding the grid with more commodity servers.
Q: What innovative technology are you excited about right now?
A: Grid technology and cloud computing. They are the future of computing. Both technologies can provide a high performing, highly scalable infrastructure for our customers' businesses. Grid computing enables multiple applications to share computing infrastructure, providing greater flexibility, cost, power efficiency, performance, scalability, and availability—all at the same time. Cloud computing delivers virtual applications as a service over the internet.
Q: Who in history do you think of as the most innovative person?
A: John von Neumann, a Hungarian-American mathematician. He was a true innovator in many areas: mathematics, economics, physics, early computers, and even philosophy.
Q: What's the most innovative product—not Oracle's—that you know of?
A: The iPhone and iTable. Apple didn't invent touch technology, but they found a way to apply it in a very user-friendly way. I think the reason that consumers like both of these products so much is that they are convenient, simple, and easy to use.
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