Customer Relationship Management Edition
January 2009

Information InDepth

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Oracle Mobile Sales Assistant and Oracle Mobile Sales Forecast Now Available for iPhone
With the release of Oracle Mobile Sales Assistant and Oracle Mobile Sales Forecast for iPhone, sales professionals on the go can access productivity-boosting tools and real-time sales insight via the enormously popular iPhone.

Available from the Apple App Store, the applications leverage the unique iPhone user experience to enable sales professionals to quickly access and update contacts, users, accounts, opportunities, and leads from Oracle CRM On Demand.

“With 45 percent of companies stating mobile access through wireless technologies is the most strategic decision impacting their business application decisions for the future," says Sheryl Kingstone, director of enterprise research, Yankee Group, "Oracle Mobile Sales Assistant and Oracle Mobile Sales Forecast for the iPhone are meeting crucial needs of salespeople and businesses."

Boosting Productivity on the Fly
Oracle Mobile Sales Assistant for iPhone brings the Oracle CRM On Demand Calendar, Task List, and Message Center to users in a familiar, iPhone interface. It also integrates the mapping, phone, and e-mail services native to the iPhone.

And with a simple tap of the finger, Oracle Mobile Sales Forecast for iPhone provides real-time visibility into the user's opportunity pipeline, including expected and total revenue against sales quota as well as opportunities by deal size, close date, or close probability—all without complex navigation or lengthy synchronization.

The result: busy sales representatives can conduct “what-if” analyses, add customer information, and compare forecasts to quotas—all on the fly or on the way to and from meetings.

“Sales professionals rely heavily on mobility, and having access to strategic customer information is an important aspect to their ultimate success,” says Anthony Lye, Oracle senior vice president of CRM.

“Oracle Mobile Sales Assistant and Oracle Mobile Sales Forecast for the iPhone are important applications to add into their sales arsenal, allowing them to close deals more quickly and effectively than ever before,” adds Lye.

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