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Customer Experience Edition

Oracle Customer Experience

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April 2015


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Thomas Kurian

Executive Perspective: Oracle’s Thomas Kurian on How to Give Users the “iPhone Experience” They Want

In the next two years, 89 percent of companies expect to compete primarily on the basis of customer experience rather than on price point or product differentiation. Find out how companies such as Trulia, Airbnb, and OpenTable have upended their respective industries by using innovative technologies such as big data, mobility, and the cloud to better reach and serve customers.

Mark Hurd

Deliver or Else: Survival in a CX-Centric World

Despite tight budgets, companies are investing in marketing. IDC estimates that spending on marketing technology will increase to US$32.4 billion in 2018, from US$20.2 billion in 2014. That’s a danger sign for the many companies still grinding away with tools created 20 years ago—applications that are “premobile, presocial, preinternet, and basically prehistoric,” says Oracle CEO Mark Hurd at Oracle’s Modern Customer Experience Conferences. Find out more of what executives and industry thought leaders had to say at the conferences.

Why Most Customer Experience Improvement Efforts Fail

The most well-intentioned customer experience improvement plans often go awry unless they’re woven into a single holistic approach. That’s the inescapable conclusion from a week of discussions on stages and on the sidelines of Oracle’s Modern Customer Experience Conferences. Learn how to avoid common pitfalls.

2015 CRM Watchlist: Oracle Is a Winner

Leading customer relationship management (CRM) expert and best-selling author, analyst, and regular contributor to ZDNet Paul Greenberg listed Oracle as a 2015 winner on his CRM Watchlist. As the Executive Vice President of the CRM Association, and Chairman of the University of Toronto’s CRM Centre of Excellence, Greenberg is considered one of the industry’s top thought leaders. Find out what he has to say about Oracle’s CRM solutions.

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The CMO Club and Oracle Study: CMOs Who Are Struggling to Deliver Consistent Customer Experiences Need to Leverage Marketing Technology

This new CMO solution guide offers best practices for leveraging emerging marketing technology to enhance the customer experience.

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New Oracle Marketing Cloud Innovations Help Marketers Deliver More-Relevant Customer Experiences Across Channels

New features help marketers target their ideal customers, adapt to real-time behavior, and leverage innovations in marketing technology as they happen.

Oracle Extends Integrations Between Marketing, Web, and Commerce Solutions to Help Marketers Enhance the Customer Experience

The latest integrations help marketers increase efficiencies, drive revenue, and orchestrate personalized customer experiences.

Oracle Introduces Oracle Data Cloud for Customer Intelligence

New Oracle Data Cloud enables organizations to leverage intelligence from direct or indirect customer feedback across all channels to gain unique business insights.

Oracle Social Cloud Adds Support for Instagram and Weibo

The latest release expands capabilities to reach, target, and engage with global consumers in a growing and fragmented social media environment.

Oracle Service Cloud Enables Organizations to Better Understand the Customer Journey and Drive Service Collaboration

The latest release delivers new features for more-connected customer engagements and improved service experiences.

Oracle Configure, Price, and Quote Cloud for Channel Sales

Streamline the sales process for channel partners.

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Oracle Recognizes Marketing All-Stars at the 2015 Markie Awards

The Markie Awards honor modern marketing excellence in 20 categories including Brand Experience of the Year, Customer Centricity, and CMO’s Marketing Team of the Year. Find out who the 2015 winners are.

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Kronos Uses Oracle Configure, Price, and Quote Cloud (Oracle CPQ Cloud)

Kronos Uses Oracle Configure, Price, and Quote Cloud (Oracle CPQ Cloud) to Transform Selling Practices (2:05)

Kronos is using Oracle CPQ Cloud to shorten sales cycles, win opportunities, and save millions. With comparatively minimal investment, Kronos has created a sales culture focused on standards and efficiency.

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Oracle CloudWorld: Reimagine Your Business in One Day

Register today for an event in a city near you.

Oracle OpenWorld

October 25–29, 2015 | San Francisco, California | #oow15
The call for proposals/papers is open now and will close on April 29, 2015.

UKOUG Applications Conference & Exhibition 2015

December 7–9, 2015 | Birmingham, UK
The call for papers is open from April 13 to May 10, 2015. Requested topics include Oracle E-Business Suite, Oracle’s PeopleSoft, Oracle Hyperion, Oracle customer experience, Oracle’s Primavera, and Oracle Business Analytics. Registration open and agenda live on July 13, 2015.

Find an Oracle Customer Experience Event Near You

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Verizon Personalizes Marketing Communication with Oracle

Verizon uses Oracle Marketing Cloud to achieve massive scale through automated communications triggered by customer behaviors when interacting with this broadband and communications company.

ASG Group Embraces User-Friendly Oracle Sales Cloud

Australian IT specialist firm ASG Group finds that Oracle Sales Cloud's user-friendly toolset helps its sales teams gain greater visibility, transparency, and accuracy in the key information needed to drive its business.

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New Oracle and Forbes Insights Study Shows Companies Moving Toward Modern Customer Service

Read the results of a Forbes Insights study that examined the adoption of modern customer service best practices.

Gartner Webcast: The Power of Mobile Selling

Drive smarter sales. Get insight into the future of sales force automation and mobile selling.

Aligning Your Sales Process to Increase Speed, Accuracy, and Revenue

Achieving measurable success in the inquiry-to-order process.

Modern Marketing Essentials: Conversion Along the Prospect-to-Advocate Journey

Read a how-to guide about encouraging, accelerating, and triggering advancement to the next stage in the sales funnel.

Forrester: Navigate the Future of Customer Service

This report outlines Forrester’s solution for business process executives supporting customer service operations. It is designed to help business process execs understand the future of customer service and the key business trends that will unfold over the next five years.

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Modern Marketing Essentials Guide to Cross-Channel Marketing

The customer experience as we know it is broken, or at best, on life support. But how can this be with all the advances in digital marketing? Far too many customers are subjected to a fragmented or nonintegrated experience across all channels. Learn how to remedy the situation.

Modern Best Practices Explained

Learn about moving your business from best practices to modern best practices.

Delivering on the Promise of Social Business

Successful companies leverage social media for marketing, sales, customer service, human resources, collaboration, and more to connect with customers and establish a competitive advantage.

E-Book: Oracle Commerce Customer Stories

Explore case studies about Oracle Commerce to find out how organizations are using it to increase revenue, advance customer engagement, and improve operational efficiency.

New E-Book: Oracle Cloud Solutions Overview

Cloud computing delivers the benefits of greater business agility and responsiveness, less risk, and lower costs—but realizing those benefits depends on the vendor you choose. Learn how Oracle’s modern cloud solutions can help your business thrive in the digital age.

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