Oracle Information InDepth Newsletters, Executive Strategy, June 2014

Oracle Information InDepth

EXECUTIVE STRATEGY MONTHLY EDITION

Oracle

This Edition's Content

June 2014

Special Report: Modern Marketing

Big News

Highlights: Profit Online

Sponsor: KPMG LLP

Highlights: Oracle Voice

Video

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SPECIAL REPORT

 

Modern Marketing

Looking to get more buzz—and business—from your marketing efforts?

You can register now for Oracle’s Interact 2014, being held in San Francisco from July 16-18. The conference brings together the world's best marketers to share their expertise and discuss how to best propel marketing programs to the next level. Past attendees include C-level executives, vice presidents, directors, and managers of marketing and e-commerce.

Here, find out more about what’s happening at Interact 2014. Plus, hear from marketing experts including Oracle President Mark Hurd about how to leverage today’s technologies, including Oracle’s own technologies, to reach your customers effectively.

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BIG NEWS

 

Is Capitalism Dead?

“None of us expected, in our wildest imagination, a technology revolution that could reduce marginal cost to near zero, making communication technologies, energies, and goods and services nearly free,” says Jeremy Rifkin, economic theorist and author of The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism.

Jeremy Rifkin

Using Digital Body Language in B2B Sales

“The ability to harness each customer’s engagement level and product interests enables marketers to target the right message at the right time, and sales teams to make contact at the appropriate stage in the buying cycle,” says Oracle Marketing Cloud Sales Consultant Mark Tarro.

Mark Tarro

Add It Up

“Our mission continues to be around the education of our members, providing networking opportunities, and maintaining influence with Oracle. But this year, I am emphasizing innovation. I want to focus on innovative ways of delivering our benefits and engaging members,” says Oracle Applications User Group President Alyssa Johnson.

Alyssa Johnson
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PROFIT ONLINE

 

Beautiful! Marvelous!

E-commerce delivers stunning results for Natura’s sales team.


Workflow to Go

Oracle EPM on mobile streamlines critical financial workflow and approval processes.


Great Expectations

“Good designers don’t jump in straight for the solution. They work to understand the truth of the situation,” says Oracle’s Jeremy Ashley, vice president of the Oracle Applications User Experience group.

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SPONSOR: KPMG LLP

 

Drive through Data. Drive Performance

You need the right information in the right hands at the right times to make your most critical business decisions. Your EPM platform gives you the data. KPMG can help you use it. As a trusted advisor to Oracle, we’ll help you use technology to manage risks and identify opportunities.

KPMG LLP
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ORACLE VOICE

 
Forbes
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VIDEO

 

Customer Experience Drives Celcom's Transformation

Celcom, the fastest growing Telco in Malaysia, is on the cover of Profit’s May issue. Watch the video to learn how CX drove the company’s IT transformation.

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ABOUT PROFIT

 
PROFIT

Profit: Technology Powered. Business Driven.

Profit May: Customers First

For Celcom, customer experience is the way back to the top.

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