Oracle Press Release

Oracle Extends Enterprise 2.0 Leadership

New Products, Dedicated Salesforce, Industry Education and Increased Social Media Technology Adoption Demonstrate Continued Momentum

Oracle OpenWorld, San Francisco – September 23, 2008

News Facts

Delivering on its vision for next-generation enterprise software, Oracle has extended its leadership in Enterprise 2.0 technology.
During the last twelve months, Oracle released several products that help organizations harness the power of Web 2.0 technologies within an enterprise setting.
The company now offers an array of integrated tools and services for delivering context-aware applications, effectively collaborating, and simplifying management and archiving the explosion of unstructured content generated by a wide range of new, Enterprise 2.0 technologies.
Oracle also created a dedicated Enterprise 2.0 salesforce, hosted multiple educational programs on Enterprise 2.0, led industry panel discussions on the topic and significantly expanded its use of Enterprise 2.0 technology internally.
Today’s announcement supports Oracle’s strategy of delivering complete, integrated and end-to-end product suites on an open, standards-based middleware and database architecture. Oracle’s approach helps customers to simplify computing environments, lower cost and risk, and provides greater choice and flexibility.

New Products, Thought Leadership and Internal Adoption

With today’s release of Oracle WebCenter Suite, Oracle has delivered the industry’s first complete, open, and manageable user interaction and portal platform that integrates Enterprise 2.0 capabilities into ad hoc and structured business processes, as well as custom and packaged enterprise applications.
Oracle’s new collaboration platform, Oracle Beehive, offers a complete and open platform for integrated and secure collaboration that makes it easier and faster to connect with others, share ideas and make decisions.
Oracle Social CRM Applications deliver user-focused productivity applications that leverage the collective knowledge and experience of the broader sales community. Fully integrated with OnDemand or on premise CRM and other critical enterprise data, these applications help users sell more while entering less data.
Oracle has also taken leadership roles at industry events, such as the Web 2.0 Expo and the Enterprise 2.0 Conference. In addition, the company hosted more than a dozen Enterprise 2.0 Technology Days to provide business and IT executives with an opportunity to learn from Enterprise 2.0 experts and discuss a full spectrum of benefits, challenges and concerns regarding the deployment of Enterprise 2.0 technology.
Oracle executives co-authored the soon-to-be-available book, “Reshaping Your Business with Web 2.0.” Published by McGraw-Hill, the book will be released on Oct. 2, and can be reserved for purchase here: http://tinyurl.com/53j6a6
In the last twelve months, Oracle Mix, Oracle’s business network, has attracted more than 30,000 users interested in building community, discussing Oracle technology and sharing opinions and information on industry trends.

Supporting Quote

“We continue to deliver integrated, secure Enterprise 2.0 platforms and services that enable businesses to take advantage of the latest in collaborative and context-aware business applications. In addition, the groundswell of interest in and adoption of Enterprise 2.0 technology across Oracle has given us tremendous insight into the value, challenges and use cases of Enterprise 2.0 technology. As a result, we can better help our customers gain the benefits of this next generation of technology,” said Vince Casarez, vice president, Product Management, Oracle.

Supporting Resources

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About Oracle

Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at http://www.oracle.com.

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Contact Info

Greg Lunsford
Oracle
+1.650.506.6523
greg.lunsford@oracle.com

Simon Jones
Blanc and Otus
+1.415.856.5155
sjones@blancandotus.com