Released Under the Oracle “Applications Unlimited” Program, Latest Version Highlights Industry-Tailored Customer Self-Service, Customer Loyalty and Support for Open Standards
Redwood Shores, CA – November 12, 2008
Today Oracle announced the next version of Oracle’s Siebel CRM 8.1.1, providing industry-specific solutions for Self Service and robust customer loyalty management enabling cost savings through use of open standards technology.
As the second major release of Siebel CRM in the last two years under the “Applications Unlimited” Program, Oracle has updated Siebel Self-Service, including Siebel eSupport and Siebel eCommerce applications, with Java-based J2EE applications built on Oracle® Fusion Middleware that extends Siebel’s CRM product to the Web channel enabling a more compelling user experience and improved total cost of ownership.
Siebel CRM 8.1.1 now provides industry-specific customer self-service for communications and the public sector, as well as enhanced use of multi-channel applications with Siebel Chat and deeper, more comprehensive search capability.
New features in Siebel Loyalty for version 8.1.1 support the entire customer loyalty program lifecycle by providing membership enrollment and management, including loyalty points accrual and redemption, member services, partner management and promotion management.
New features in Siebel Marketing for version 8.1.1 provide a closed-loop solution that uniquely empowers all members of the marketing organization with actionable insight by automating processes across the marketing function, from strategy and planning to multi-channel response and lead management execution.
Siebel Sales 8.1.1 offers an enhanced user interface for a more intuitive, easier user experience. Sales forecasting capabilities have been extended to give sales teams the flexibility to manage and share forecasting in cross-functional teams and to perform ad hoc adjustments that help improve sales quota attainment. Siebel CRM 8.1.1 includes new deal registration capability to provide improved visibility into channel partner deals—ultimately enabling increased sales effectives of the partner channel.
“I believe customers will be excited about Siebel CRM 8.1.1 because it helps organizations tackle hard problems while reducing the cost to serve and cultivate loyal customers,” said Anthony Lye, Senior Vice President of CRM, Oracle. “Once again, we’ve redefined what CRM means by extending how we support multichannel sales and service, while providing a complete and powerful customer loyalty solution. By basing our latest Web channel applications on Oracle Fusion Middleware, we’re enabling customers to deploy Siebel CRM applications along side other applications more easily and with improved total cost of ownership.”
“Now more than ever, companies need to support cost-effective CRM efforts while improving the customer experience,” said Rebecca Wetteman, Vice President, Nucleus Research. “CRM solutions that drive greater visibility into customer communication across the organization deliver both bottom-line cost savings and top-line benefits in greater customer retention and profitability.”