El Corte Inglés Optimises Performance and Product Lifecycle Management with Oracle® Retail Applications
Enhanced Merchandise Planning and Pricing Strategies Helps Spanish Retailer to Achieve Margin Improvements
NRF 98th ANNUAL CONVENTION & EXPO, NEW YORK – January 12, 2009
El Corte Inglés, Spain’s largest retail group, has implemented Oracle® Retail planning applications to support its expansion plans and to help increase profitability through enhanced product lifecycle management across its 99 department stores in Spain and Portugal.
The Oracle Retail applications are helping El Corte Inglés, one of the world’s largest department store groups, to more effectively forecast and plan pre-season, track in-season performance, manage markdowns and improve margin control.
This is helping El Corte Inglés make decisions designed to ensure a faster sell-through of goods, deliver greater insight into customer preferences and help the business adapt to local market demands as it continues to expand the brand.
The implementation marks an important step in the group’s strategy to become more agile and competitive as it plans further expansion and is one of the first times El Corte Inglés department stores has chosen not to develop its systems in-house.
El Corte Inglés quickly identified Oracle Retail as the strongest proposition for its department store business, providing a strategic, scalable planning system capable of delivering rapid value and supporting a consistent, high-quality shopping experience for its customers.
The Spanish retailer implemented Oracle Retail Merchandise Financial Planning within six months and Oracle Retail Price Optimization within five months. It is currently implementing Oracle Retail Assortment Execution and expects to continue rolling out these applications across divisions of the business.
“We are committed to supporting El Corte Inglés in its strategy for developing a more agile and responsive business. Our success with global department stores like Arnotts and Galeries Lafayette demonstrates our strong proposition, not only to the department store business as a whole but around our capabilities in planning, forecasting and pricing strategies,” said Patrick Bohannon, Vice President, EMEA, Oracle Retail.
Oracle is the number one provider of innovative and comprehensive industry software solutions for retailers – enabling organizations to serve their customers better by applying insight into daily business decisions for more profitable results. With software that provides supply chain, operations, merchandising, store systems, optimization as well as enterprise applications and infrastructure software, Oracle partners with the world’s leading retail companies, including 20 of the 20 top retailers worldwide, to transform the economics of their businesses.
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