Oracle Press Release

Lojas Riachuelo to Use Oracle® Retail Applications to Support Rapid Growth

Brazilian Department Store Retailer Selects Oracle Retail to Help Localize Merchandise and Capture Greater Share of Fashion and Apparel Sectors

NRF 98th ANNUAL CONVENTION & EXPO, NEW YORK – January 12, 2009

News Facts

Brazilian department store retailer Lojas Riachuelo has selected Oracle® Retail applications to support the company’s rapid expansion in the growing Brazilian fashion and apparel market.
Lojas Riachuelo is Brazil’s second largest department store chain and its parent company Guararapes Confeccoes is the largest apparel manufacturing company in the country.
The integration of its manufacturing and retail businesses enables Guararapes-Riachuelo to ensure quality and respond quickly to market changes and fashion trends.
Lojas Riachuelo is expected to use the Oracle Retail Allocation, Oracle Retail Price Optimization, Oracle Retail Assortment Execution, and Oracle Retail Merchandise Financial Planning to help make its supply chain even more agile as well as to enable customer insights that help drive store, merchandising and supply chain operations across its more than 100 stores.
Lojas Riachuelo expects the Oracle Retail applications to help the company lower inventory levels, adopt best practices in store clustering and optimize assortments to improve same-store performance.
The Oracle Retail applications will also help provide a more flexible technology platform that will scale as the company grows, replacing an internally developed legacy system and making it easier and faster to open new stores.

Supporting Quotes

“As we continue adding new stores, we require systems that will help us retain an intimate understanding of our customers in every location,” said Marco Muraro, GMM, Lojas Riachuelo. “The Oracle Retail solutions capture and embed that customer insight into core business processes such as item planning, replenishment and pricing, so that the store experience matches customer needs.”
“The Brazilian retail market has been expanding, and Lojas Riachuelo is innovating to capture this growth opportunity while also maintaining their focus on delivering superior customer service,” said Duncan Angove, General Manager and Senior Vice President, Oracle Retail. “We’re excited for the opportunity to support Lojas Riachuelo’s efforts and help them grow profitably.”

Supporting Resources

Lojas Riachuelo

About Oracle Retail

Oracle is the number one provider of innovative and comprehensive industry software solutions for retailers – enabling organizations to serve their customers better by applying insight into daily business decisions for more profitable results. With software that provides supply chain, operations, merchandising, store systems, optimization as well as enterprise applications and infrastructure software, Oracle partners with the world’s leading retail companies, including 20 of the 20 top retailers worldwide, to transform the economics of their businesses.

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