Oracle Press Release

True Religion Apparel Selects Oracle E-Business Suite Release 12 to Support Growing Business

Apparel Company to Use Oracle Accelerate Solution to Help Speed and Simplify Implementation

NRF 98th ANNUAL CONVENTION & EXPO, NEW YORK – January 12, 2009

News Facts

True Religion Apparel, a global leader in premium denim and related sportswear, has selected the Oracle E-Business Suite Release 12 to help streamline its supply chain and financial operations and support the company’s long-term growth.
To help ensure a rapid, cost-effective implementation, True Religion invested in an Oracle Accelerate solution, a pre-packaged application bundle designed for midsize companies. The solution was supplied by DAZ Systems, a Certified Advantage Partner in the Oracle PartnerNetwork, which also provided implementation services and apparel related extensions.
For True Religion, the Oracle E-Business Suite implementation is part of a broader strategic initiative in which True Religion intends to expand upon its product collections and improve inventory management to meet the growing international consumer demand for its American-made, vintage style jeans and related sportswear products.
True Religion evaluated competing solutions and selected the Oracle E-Business Suite because of its ease-of-use, ability to support future growth, robust industry-specific functionality, and the application hosting and management provided by Oracle On Demand.
True Religion expects to use the Oracle E-Business Suite to create short-term value and help ensure profitable growth by incorporating day-to-day business flows and best practice processes drawn from the retail sector into its operations.
With the Oracle E-Business Suite, True Religion expects to cost-effectively meet the current needs of the organization while simultaneously benefiting from the breadth and flexibility of a comprehensive solution to facilitate the company’s growth.

Supporting Quotes

“As a rapidly-growing midsize business, we selected the Oracle E-Business Suite Release 12 because it has the flexibility and capabilities we need to support our future growth,” said John Dohm, VP at True Religion Apparel. “To benefit from our investment quickly and gain access to industry-specific functionality, we chose to use an Oracle Accelerate solution from DAZ Systems, which will enable us to more easily and cost-effectively deploy the applications."
“True Religion is one of today’s fast-growing success stories and Oracle Accelerate is an ideal solution for rapidly deploying Oracle's best-in-class solutions. Oracle Accelerate should deliver immediate benefit to help True Religion continue to drive growth and expansion,” said Tony Kender, Senior Vice President, Oracle Global Accelerate Program Office.

Supporting Resources

About True Religion Brand Jeans

About Oracle Retail

Oracle is the number one provider of innovative and comprehensive industry software solutions for retailers – enabling organizations to serve their customers better by applying insight into daily business decisions for more profitable results. With software that provides supply chain, operations, merchandising, store systems, optimization as well as enterprise applications and infrastructure software, Oracle partners with the world’s leading retail companies, including 20 of the 20 top retailers worldwide, to transform the economics of their businesses.

About Oracle

Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at http://www.oracle.com.

Trademarks

Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

Contact Info

Kevin Ruane
Oracle
+1.650.506.6610
kevin.ruane@oracle.com

Jessica Moore
Oracle
+1.650.506.8741
jessica.moore@oracle.com