Oracle Press Release

Taobao.com Implements Oracle Grid Computing to Support Future Business and Data Warehouse Growth

Beijing – January 12, 2009

News Facts

Taobao.com, China's largest online consumer-to-consumer (C2C) marketplace with more than 83 million registered users and over 80 percent of China’s C2C online shopping market share (1), deployed Oracle Database and Oracle Real Application Clusters to support its new data warehousing architecture.

Oracle Real Application Clusters, an option to Oracle Database Enterprise Edition, supports the deployment of a single database across a cluster of servers—providing fault tolerance, performance and scalability with no application changes necessary.

To cope with the exponential growth in its business and data volume, Taobao.com used Oracle grid computing to easily scale out from its initial four-node cluster to its present 12-node cluster, with the capability to add more Oracle Real Application Cluster nodes in the future.

The implementation of an Oracle grid architecture provides Taobao.com with a strong and scalable data warehouse foundation for business intelligence. This enhances Taobao.com’s data analysis and reporting capabilities, enabling more accurate and timely decision-making and effective operations management across its departments.

By relying on Oracle for its data warehouse, the company is able to achieve twice the performance of its previous database in completing searches and queries, improving website response times and enhancing customer satisfaction.

Supporting Quotes

“Our IT infrastructure must keep pace with the exponential growth of our business,” said Wang Hai, Technology Manager of Data Platform Department at Taobao’s Product Technology Center. “By using Oracle’s technology software for our basic infrastructure and data warehousing environment, we satisfy our business requirements for data analysis while retaining the flexibility to support future growth. Our team’s expertise with Oracle Database and Oracle Real Application Clusters made the implementation of our Oracle data warehouse very smooth.”

“We have been partnering with Oracle for many years. We continue to choose Oracle’s products because of their technology excellence and openness. These unique qualities meet our business needs and provide the flexibility for our future development,” said Chen Jiping, Chief DBA at Taobao.com.

“Oracle, the world’s leading provider of database software, has been helping enterprises compete effectively through the use of advanced database technologies for more than three decades,” said Marcus Tsoi, Group Vice President and Managing Director, Oracle Greater China. “We are very excited that Taobao.com has made great strides in improving business efficiency and market responsiveness by using Oracle technologies in their new IT infrastructure.”

Supporting Resources

Oracle Data Warehousing

Oracle Grid Computing

Oracle Real Application Clusters

About Oracle

Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at http://www.oracle.com.

About Taobao

Taobao is the largest online shopping marketplace for consumers in China. With a registered user base of more than 83 million as of September 2008, Taobao reaches an overwhelming majority of online shoppers in China. In 2007, Taobao's transaction volume, or gross merchandise volume (GMV), was RMB43.3 billion, up 156% year-on-year. In the first half of 2008, Taobao's GMV was RMB41.3 billion. For more information about Taobao.com, please visit the website at http://www.taobao.com/about/intro.php

Trademarks

Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

(1) Source: China IntelliConsulting Corporation; http://www.iaskchina.cn/Report/view/id/10

Contact Info

Priscilla Hung
Oracle
+ 852 3655 7865
priscilla.hung@oracle.com