Oracle Press Release

Etihad Atheeb Telecom “GO” Implements Oracle Communications Software to Support WiMax Broadband Services in Saudi Arabia

Redwood Shores, Calif. – March 5, 2009

News Facts

Etihad Atheeb Telecom “GO,” the newest telecommunications operator in Saudi Arabia formed by an alliance of Atheeb Trading Company, Al-Nahla Trading Company, Batelco of Bahrain and Traco Company, has implemented Oracle Communications software to help meet its ambitious growth targets that include the deployment of residential WiMax broadband services.
The implementation is part of GO’s launch strategy to support its competitiveness in the Saudi telecommunications market by keeping operational costs low, enabling rapid service innovation and ensuring strong customer intimacy.
Oracle Communications Billing and Revenue Management enables GO to quickly launch new IP services and innovative promotions.
GO is also using Oracle Communications Service Activation to automate the order-to-activate provisioning cycle and Oracle Communications Inventory Management to support the activation of complex services in a flow-through manner across multiple technology domains.

Supporting Quotes

“As a new entrant in the Saudi market, GO needed a robust, innovative architecture to help support and meet its ambitious growth and revenue targets. GO is committed to delivering great products and services with innovative spirit, and Oracle is the best vendor to support our success. GO is confident that our infrastructure will provide customers with continued access to innovative services. Considering that IP services are highly complex and expensive to launch, manage and configure, GO implemented Oracle because of its strengths in providing an end-to-end approach that simplifies and enhances our IT environment,” said Craig Humphreys, vice president, information technology at GO.
“In a rapidly changing competitive landscape, it is crucial that GO has a holistic view of its business. Oracle’s software delivers the scalability and flexibility to integrate various parts of GO’s business to accelerate time to market for new services and provide competitive advantage,” said Gordon Rawling, solution specialist director, Oracle Communications.

Supporting Resources

About Oracle Communications

Oracle is #1 in Communications globally with 20 of the world’s top 20 communications companies running Oracle applications. Oracle Communications integrates industry-specific BSS and OSS solutions with a standards-based service delivery portfolio, as well as the capabilities of Oracle’s industry-leading enterprise applications, business intelligence tools, and carrier-grade middleware and database technologies. Oracle Communications enables service providers to deliver next generation convergent services rapidly, increase customer satisfaction and loyalty, and reduce costs in the business and the network. For more information, visit

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Contact Info

Caroline Yu

Janice Hazen
O'Keeffe and Company