Oracle Press Release

Oracle Introduces Oracle® Retail Data Model to Enable Insight-Driven Retail Intelligence

Standards-Based Retail Industry Solution is Prebuilt for Oracle Data Warehouses

Redwood Shores, CA - April 27, 2009

News Facts

To help retailers accelerate their design and implementation of an enterprise data warehouse, Oracle today introduced the Oracle® Retail Data Model, a standards-based data model for Oracle Database.
The data model features a retail industry-specific schema complete with embedded retail-specific analytics to help retailers gain extreme intelligence into their business operations.
Built for the Oracle Database platform including the HP Oracle Database Machine and HP Oracle Exadata Storage servers, the Oracle Retail Data Model is generally available and downloadable from the Oracle Technology Network (OTN).

Comprehensive Retail Package for World’s #1 Data Warehouse

The Oracle Retail Data Model marries extensive retail knowledge with Oracle’s industry-leading data warehouse software to deliver immediate value to a wide range of retail organizations including grocery stores, specialty store chains, mass merchants, convenience stores and multi-channel retailers.
The solution helps retailers make better decisions by providing advanced analytics such as forecasting out-of-stock situations, understanding hidden patterns for loss prevention, contribution and market basket analysis, product affinity, customer clustering and segmentation, halo impact and promotional lift.
The Oracle Retail Data Model works with existing retail and point-of-sale systems while providing a data-warehousing platform that is extremely fast, highly secure and reliable, and completely customizable and scalable.
Out-of-the-box, the Oracle Retail Data Model delivers:
Third Normal Form Logical Data Model based on Association for Retail Technology Standards (ARTS);
Over 1,200 industry-specific measures and key performance indicators across the gamut of retail operations from point of sale and inventory through merchandising and promotions to order management and more;
Embedded OLAP cubes prebuilt using Oracle OLAP for extremely fast dimensional analysis of business information; and,
Embedded data mining models pre-built using Oracle Data Mining for sophisticated trending and predictive analysis.
With a prebuilt data model and embedded components for retailers, the Oracle Retail Data Model is designed to jumpstart data warehouse and business intelligence initiatives helping retail organizations realize a fast return on investment by reducing implementation time and costs.
Furthermore, the solution’s open, standards-based model allows for quick integration with existing retail applications further reducing integration costs and complexity.

Supporting Quotes

“The Oracle Retail Data Model is the culmination of our efforts in combining Oracle’s deep retail industry and data warehousing expertise and technologies into a comprehensive, pre-built and tuned solution for retailers,” said Ray Roccaforte, vice president of Data Warehousing and Analytics, Oracle. “Oracle Retail Data Model offers customers a solution designed for rapid, predictable deployment and integration with existing investments to help customers save time, effort and costs.”
“The Oracle Retail Data Model is not just technology, it is a strategic business tool to support and drive business performance,” said Glenn T. Nishida, Chief Technology Officer, ABC Stores. “The Oracle Retail Data Model is technically engineered to satisfy retail subject areas by width and breadth of business ready prebuilt reports and analytics.”

Supporting Resources

Download a free, evaluation version of Oracle Retail Data Model. Terms, conditions and restrictions apply.

About Oracle Retail

Oracle is the number one provider of innovative and comprehensive industry software solutions for retailers - enabling organizations to serve their customers better by applying insight into daily business decisions for more profitable results. With software that provides supply chain, operations, merchandising, store systems, optimization as well as enterprise applications and infrastructure software, Oracle partners with the world's leading retail companies, including 20 of the 20 top retailers worldwide, to transform the economics of their businesses.

About Oracle

Oracle (NASDAQ: ORCL) is the world's largest business software company. For more information about Oracle, please visit our Web site at http://www.oracle.com.

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Contact Info

Eloy Ontiveros
Oracle
+1.650.607.6458
eloy.ontiveros@oracle.com

Kevin Ruane
Oracle
+1.650.506.6610
kevin.ruane@oracle.com