Oracle Press Release

WE Fashion Selects Oracle® Retail Applications to Support Growth

International Fashion Retailer to Deploy Oracle Retail Applications to Help Improve Profitability and Operational Flexibility

WORLD RETAIL CONGRESS, BARCELONA – May 6, 2009

News Facts

WE Fashion, the international fashion retailer for men, women, boys and girls, has selected Oracle® Retail Release 13 applications to help support its growing business as it seeks to expand from its existing presence in six European countries and into new territories.
Operating around 230 stores across the Netherlands, Belgium, Germany, Switzerland, Luxembourg and France, WE Fashion designs and produces its own contemporary collections.
The selection of Oracle Retail applications as part of the WE Implement New Generation Systems (WINGS) project is designed to strengthen the company’s foundation and improve operational flexibility as it seeks to drive growth through expansion plans, introduce new categories, differentiate product offerings at the country level and create new services, such as e-commerce and franchising.
WE Fashion expects the Oracle Retail applications to provide insight into store, inventory, merchandise and supply chain operations in order to more quickly coordinate and adapt to changes in customer buying patterns, seasonal inventory demand and allocation of inventory to help optimize store performance.
The Oracle Retail applications are also expected to provide a more flexible technology platform that will scale as the company grows, replacing internally developed legacy systems and making it easier and faster to open new stores.

Supporting Quotes

“As we continue to grow, WE Fashion recognizes the importance of deploying systems that not only support our expansion long-term but enable us to maintain an intimate understanding of customer demand. We recognize that Oracle Retail applications are key to delivering the necessary tools that can help us develop our business now and in the future,” said Koen Aben, Chief Information Officer, WE Fashion.
“WE Fashion is a great example of a retailer that is leveraging technology to deliver key operational benefits and competitive advantage, while also understanding the impact this can have on the bottom line. We are committed to supporting their efforts to drive the business forward and deliver a consistent, high-level shopping experience to their customers,” said Patrick Bohannon, Vice President, EMEA, Oracle Retail.

Supporting Resources

About Oracle Retail

Oracle is the number one provider of innovative and comprehensive industry software solutions for retailers – enabling organizations to serve their customers better by applying insight into daily business decisions for more profitable results. With software that provides supply chain, operations, merchandising, store systems, optimization as well as enterprise applications and infrastructure software, Oracle partners with the world’s leading retail companies, including 20 of the 20 top retailers worldwide, to transform the economics of their businesses.

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Contact Info

Kevin Ruane
Oracle
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kevin.ruane@oracle.com

Beth Axon
jd marketing
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