Oracle Announces Oracle Loyalty Analytics to Help Organizations Improve Customer Loyalty and Profitability
New Application Provides Marketers Actionable Insight Across All Customer, Partner, and Member Loyalty Programs for Better Relationship Building and ROI
COLLABORATE 2009, ORLANDO, Fla. – May 6, 2009
Oracle today introduced Oracle® Loyalty Analytics which enables organizations to recognize, reward, and retain valuable and loyal customers, and achieve strategic differentiation in a highly competitive market place.
A new component of the Oracle Business Intelligence (BI) Applications, Oracle Loyalty Analytics provides marketers end-to-end analysis of critical loyalty programs from promotion and partner to membership, financial, and tier analysis allowing them to optimize loyalty programs, enhance partner and customer relationships, and increase program ROI.
Out-of-the-box, Oracle Loyalty Analytics is integrated with Oracle's Siebel Loyalty Management to provide those users with deeper insight into the performance of their loyalty campaigns.
Oracle Loyalty Analytics is one of two applications newly introduced in conjunction with the general availability of Oracle BI Applications Release 7.9.6, also announced today (read related press release).
A component of Oracle Fusion Middleware, Oracle BI Applications are comprehensive, prebuilt solutions that enable customers to achieve fast time to value by reducing deployment time and help lower total cost of ownership.
Actionable Insight into the Effectiveness of Loyalty Programs
Today’s competitive environment requires marketers to creatively acquire new customers and partners, while maintaining loyal relationships with existing ones. With Oracle Loyalty Analytics, users can gain a deeper understanding of how loyalty programs are succeeding, who are their most profitable customers and partners, and what needs to be altered to improve program effectiveness.
The application’s role-based dashboards allow loyalty marketing and partner managers to view the overall health of their loyalty programs based on their specific requirements and level, including information related to transactions, accruals, redemptions, tier analysis, channel analysis, and membership analysis.
With the solution, marketers can gain actionable insight into their loyalty programs. For loyalty program and partner managers the application provides:
Membership Analysis: Detailed member analysis on growth and attrition rates. In addition, membership analysis provides information on the number of members across various program tiers, demographics, value analysis, and tier movement analysis.
Promotions: Information on promotion effectiveness including response rates, accruals, effect on transactions, member targeting, and demographic metrics. With this functionality, users can also gain better insight into the effectiveness of various promotions on member behavior across different tiers.
Partners: Analytics related to the effectiveness of partners on the overall loyalty program, including transaction analysis on the types of transactions being processed, profitability, and points liability.
Financials: Financial analysis of the overall loyalty program including understanding the liability of the program, total cost, revenue generated, goal analysis, reward redemption costs, and promotion ROI.
In addition, Oracle Loyalty Analytics features a prebuilt adapter to Oracle Siebel Loyalty Management 8.1.1, enabling customers to better understand, build, and execute promotions and programs that increase the potential of all customer relationships.
Prebuilt dimensions in Oracle Loyalty Analytics enable it to integrate with other Oracle BI Applications, including Oracle Marketing Analytics, providing users a better end-to-end view of overall marketing programs and effectiveness.
ERP, CRM and Industry Specific Intelligence Solutions for Oracle and non-Oracle Applications
Oracle BI Applications are also available for Sales, Service, Marketing, Price, Supply Chain and Order Management, Procurement and Spend, Financials, Human Resources, Project, and a range of specialized industry analytics.
“The introduction of Loyalty Analytics demonstrates Oracle’s commitment to delivering intelligence that enable businesses to gain competitive advantage by being smart, agile and aligned - which businesses are actively seeking now, more than ever,” said Paul Rodwick, vice president of product management, Oracle Business Intelligence. “Oracle Loyalty Analytics offers enterprises the most comprehensive intelligence into their customers and partners to increase profitability and drive maximum business success from their loyalty programs.”