Star Trac Chooses Oracle Over SAP and Microsoft to Ease Global Expansion

Star Trac, an international leader in commercial and consumer quality fitness equipment, exclusively selected Oracle over SAP and Microsoft to rebuild, integrate and automate a wide array of systems across the company, including HCM, CRM, financials and Supply Chain Management (SCM).

With more than four million people in over 75 countries now using Star Trac exercise equipment daily, including patented bikes for Spinning®, Star Trac has experienced a period of rapid global growth and acquisitions, resulting in diverse, unconnected systems and processes, as well as a severe lack of data accessibility and reporting capabilities.

In a comprehensive review of Microsoft, SAP and Oracle, Star Trac concluded that Oracle was the only company to provide the breadth and depth of technology capability and accommodate for future growth and integration.

The Oracle implementation will help Star Trac accomplish key goals, from implementing a global ERP system, to automating financial and supply chain processes, to supporting the company’s key service and warranty business.

A key driver in Star Trac choosing Oracle was rooted in Oracle Business Accelerators. These proven, best-in-class business flows reduce the time and cost of implementing enterprise-wide solutions. The result is predictable and expedited access to proven solutions that minimize the risk of new technology adoption.

StarTrac is removing technology silos and solving data visibility and reporting issues by replacing legacy systems and building from the ground up with a complete set of Oracle products that deliver deeper integration and efficiency.

Their global implementation includes the Oracle E-Business Suite ERP and HCM, Oracle CRM Service Suite, Oracle Enterprise Performance Management System, Oracle Demand Planning, Oracle Business Intelligence Suite Enterprise Edition, Oracle User Productivity Kit, Oracle Fusion Middleware, Oracle CRM On Demand, Oracle Discrete Manufacturing and Oracle Database, which will replace existing Microsoft solutions.

“With Oracle we can continue to embrace our innovative culture by leveraging best of breed technologies without having to be in the business of software integration,” said Jeff Kuckenbaker, VP of Information Systems and Technology, Star Trac. “After an extensive evaluation, Oracle proved to be the best company suited to our business challenges, the best technology footprint to meet our growing global needs and, undoubtedly, the best of breed in the industry.”

“Star Trac’s selection of Oracle is based on our success delivering solutions that simplify IT and accelerate ROI,” said Edward Abbo, Senior Vice President of Application Development, Oracle. “Products that Star Trac will deploy such as Oracle CRM On Demand, Oracle Business Accelerators and Oracle User Productivity Kit, significantly reduce the time it takes to deploy and gain benefits from enterprise applications. We look forward to working with Star Trac on their projects.”