Oracle Press Release

Market Research Firm Cites Oracle as a Leading Provider for Retail Demand Intelligence Software

Oracle® Retail Recognized for its Strong Retail-Centric Planning Capabilities and Highly Integrated, Modular Retail Software Suite

Redwood Shores, CA – August 11, 2009

News Facts

In a new report assessing IT suppliers of retail demand intelligence (RDI) solutions, IDC Retail Insights gave Oracle the highest levels of assessment across four major categories and ranked the company as a leading provider of RDI software solutions.
Oracle is the only vendor achieving the highest level of assessment (“very comprehensive”) in the evaluation’s four major categories - core demand-forecasting capabilities, breadth of functionality and customer-centric features, usability, and IT integration.
IDC Retail Insights, an advisory services and market research firm focused on the retail industry, defines RDI as “leveraging data/information for more efficient and effective business decision making” and states that using RDI solutions “improves the precision of pricing, product assortments, channel/store placement, and promotion, all essential for sustainable revenue management performance.”
According to the report, Oracle achieved the highest level of assessment in core demand-forecasting capabilities due to its “strong retail-centric planning capabilities and its highly integrated – yet modular – retail software suite, which makes it easier to provide a range of process-specific, demand-centric optimization features.”
Oracle was also cited for its “solid forecasting science foundation” and was praised for its ability to “deliver a single demand-forecasting engine underpinning multiple business functions (e.g., sourcing promotion, merchandising, staffing decisions, etc.).”
Additionally, Oracle was the only vendor that received the highest level of assessment in IT integration.

Supporting Quotes

“Retailers have learned that business-critical functions such as demand forecasting, price management and optimization, assortment planning and space planning must be driven from a common technology platform to achieve short-term value and long-term competitive advantage,” said Duncan Angove, Senior Vice President and General Manager, Oracle Retail. “Oracle is uniquely positioned to provide retailers with the software applications and technology they need to enable analytical insight and optimized decision support at every point in the retail process.”
“Retailers see retail demand intelligence as the most pressing technological issue in which to invest right now,” said Ivano Ortis, EMEA Research Director, IDC Retail Insights. “While retailers have their own specific needs, in our assessment Oracle was the only vendor that achieved the level of ‘very comprehensive’ in every one of the evaluation categories.”
“Retailers need a single platform that drives planning across business functions – without this, they lack a single version of the truth, and planning processes are disconnected,” said Leslie Hand, Research Director, IDC Retail Insights. “Technology, in the form of integrated planning applications, is now available that can help retailers improve top-line and bottom-line results.”

Supporting Resources

Oracle Innovation Showcase

For more than 32 years, Oracle has been a technology innovator, transforming the way business is conducted. To learn about Oracle’s latest technologies, visit the Innovation Showcase during the 100 days before Oracle OpenWorld. See oracle.com/innovation for more information.

About Oracle Retail

Oracle is the number one provider of innovative and comprehensive industry software solutions for retailers – enabling organizations to serve their customers better by applying insight into daily business decisions for more profitable results. With software that provides supply chain, operations, merchandising, store systems, optimization as well as enterprise applications and infrastructure software, Oracle partners with the world’s leading retail companies, including 20 of the 20 top retailers worldwide, to transform the economics of their businesses.

About Oracle

Oracle (NASDAQ: ORCL) is the world's largest business software company. For more information about Oracle, please visit our Web site at http://www.oracle.com.

Trademarks

Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

Contact Info

Kevin Ruane
Oracle
+1.650.506.6610
kevin.ruane@oracle.com

Mary Ellen Amodeo
Amodeo Associates
+1.612.963.5797
mamodeo@amodeoassociates.com