Phones 4u to Use Oracle® Retail Stores Applications to Optimise Performance and Drive Customer Service Initiatives

UK Mobile Retailer to Enhance Store Operations and Support its Rapid Growth Strategy

Redwood Shores, CA – September 24, 2009

News Facts

Phones 4u has selected Oracle® Retail stores applications to drive initiatives around store performance and support its growing business across the UK and Northern Ireland.

Since 1996, Phones 4u, part of the 4u Group, has expanded throughout the region and now operates a network of over 450 stores and an award-winning website focusing on providing excellence in customer service and a differentiated store experience.

The implementation of Oracle Retail Point-of-Service, Oracle Retail Store Inventory Management, Oracle Retail Central Office and Oracle Retail Back Office is expected to provide a scalable and flexible architecture to support company expansion through the development of best practice processes while maintaining a consistent shopping experience across its retail channels.

Phones 4u plans to use the Oracle Retail applications to help manage critical store operations, access accurate data in real-time and drive reporting capabilities to enhance communication between stores and the head office.

The retailer expects the Oracle Retail applications to help the company lower inventory levels, drive additional store revenue through increased up-sell opportunities and improve the tracking of offers in store.

As an existing Oracle customer seeking to lower integration costs, Phones 4u recognised the benefits of using Oracle Retail applications with its existing Oracle E-Business Suite, Oracle Siebel CRM and Oracle Database footprint.

Phones 4u expects to first implement Oracle Retail Store Inventory Management prior to rolling out Oracle Retail Point-of-Service across its entire store network next year.

Supporting Quotes

“As we grow, we require systems that will help us to develop a more intimate understanding of our customers within each store,” said Steve Johnson, IT Strategy and Architecture Director, 4u Group. “We expect the insight embedded within the Oracle Retail applications to provide greater visibility and intelligence to drive the decision-making process and enhance our performance.”

“The integrated capabilities of the Oracle Retail applications will help provide the insight and agility that Phones 4u requires to develop its business in a highly competitive market, whilst also remaining focused on delivering measurable value and supporting its long-term growth strategy,” said Patrick Bohannon, Vice President, EMEA, Oracle Retail.

Supporting Resources

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Oracle Retail Customer Success Stories

Oracle in Retail

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About Oracle Retail

Oracle is the number one provider of innovative and comprehensive industry software solutions for retailers – enabling organizations to serve their customers better by applying insight into daily business decisions for more profitable results. With software that provides supply chain, operations, merchandising, store systems, optimization as well as enterprise applications and infrastructure software, Oracle partners with the world’s leading retail companies, including 20 of the 20 top retailers worldwide, to transform the economics of their businesses.

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