Oracle Press Release

Central Madeirense Selects Oracle® Retail Suite to Stay Connected With its Customers and Support Business Growth

Leading Grocery Retailer in Venezuela to Use Oracle Retail Applications and Oracle Fusion Middleware for a Value-Based Approach to More Timely Inventory Visibility Across the Chain

Redwood Shores, CA – September 29, 2009

News Facts

Central Madeirense, a leading grocery retailer in Venezuela with 46 stores, has selected the Oracle® Retail Suite and Oracle Fusion Middleware components to more effectively serve its customers and help increase gross margin dollars.
A family-owned retailer, Central Madeirense has built strong customer loyalty and is well known in Venezuela for providing shoppers with fresh, innovative offerings at low prices.
As the grocery retailer rolls out new store formats and executes on its business strategy for profitable growth, it is focused on providing customers with superior service and better meeting their needs through more localized assortments.
Central Madeirense recognized that its business was growing increasingly complex and that relying on manual, paper-based processes was creating challenges around inventory visibility and order management.
The retailer set out to identify high-value solutions and process changes that could help deliver both short-term benefits and long-term competitive differentiation.
Oracle was selected largely for the industry-specific functionality of its retail applications, its unmatched experience in working with the world’s leading grocery retailers, and its strong focus on delivering measurable business value.
In the first phase of a multi-year project, Central Madeirense will focus on operational efficiency and plans to implement a broad selection of Oracle Retail merchandising and stores applications to help improve visibility, automation and intelligence across its operations.
The retailer also expects to implement Oracle SOA Suite components including the Oracle BPEL Process Manager for the data exchanges between the Oracle merchandising environment and its legacy systems as well as the Oracle WebCenter Suite for its enterprise portal platform and Oracle WebLogic Suite for superior performance.
Once the foundation is in place, the retailer plans to embark on more transformational stages of the project and expects to implement a broad selection of Oracle Retail merchandise planning and optimization applications as well as supply chain applications.
Central Madeirense’s selection of the Oracle Retail Suite and Oracle Fusion Middleware builds on the retailer’s existing relationship with Oracle as an Oracle E-Business Suite customer.

Supporting Quotes

“We are fully committed to Oracle’s retail vision and expect that our strategic relationship with them will have a measurable impact on our business in the short term as well as for many years to come,” said Ernesto De Abreu, President, Central Madeirense. “Oracle Retail’s unwavering focus on business value and delivering solutions that can positively impact our income statement and balance sheet is a key differentiator. Their comprehensive retail solution and unmatched grocery experience are a great fit for our business.”
“Leading grocery retailers from across the world are choosing Oracle Retail to support strategic business imperatives such as local market assortments, in-stock positions and top-line sales growth,” said Duncan Angove, Senior Vice President and General Manager, Oracle Retail. “We are confident that our unmatched experience in grocery and our best-in-class retail solutions will help transform Central Madeirense’s business and enable them to stay closely connected to their customers as the business expands.”

Supporting Resources

Oracle Innovation Showcase

For more than 32 years, Oracle has been a technology innovator, transforming the way business is conducted. To learn about Oracle’s latest technologies, visit the Innovation Showcase during the 100 days before Oracle OpenWorld. See oracle.com/innovation for more information.

About Oracle Retail

Oracle is the number one provider of innovative and comprehensive industry software solutions for retailers – enabling organizations to serve their customers better by applying insight into daily business decisions for more profitable results. With software that provides supply chain, operations, merchandising, store systems, optimization as well as enterprise applications and infrastructure software, Oracle partners with the world’s leading retail companies, including 20 of the 20 top retailers worldwide, to transform the economics of their businesses.

About Oracle

Oracle (NASDAQ: ORCL) is the world's largest business software company. For more information about Oracle, please visit our Web site at http://www.oracle.com.

Trademarks

Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

Contact Info

Kevin Ruane
Oracle
+1.650.506.6610
kevin.ruane@oracle.com

Mary Ellen Amodeo
Amodeo Associates
+1.612.963.5797
mamodeo@amodeoassociates.com