Oracle Press Release

Communications, IT and Media Executives Identify Mobile Applications as Top Priority, Says Economist Intelligence Unit Study

Redwood Shores, Calif. – February 10, 2010

News Facts

Oracle today announced results of a global survey of 168 executives in the communications, IT and media industries, revealing the challenges and opportunities they face as these three industries converge.
The research, conducted by the Economist Intelligence Unit and sponsored by Oracle, is titled “Converging on the Customer: New Media for Closer Relationships.”
The survey reveals that mobile applications strategies are critical with nearly all (92 percent) respondents saying they either have developed or are investigating a mobile application strategy. Only five percent see no value in developing mobile applications.

Supporting Quote

“As the communications, media and IT industries converge, companies in these industries must overcome challenges related to new business models, including the introduction of mobile applications. If they can surpass these hurdles, the rewards are immense – loyal, well-served and profitable customers,” said Arturo Pereyra, director, marketing and business development, Oracle Communications.

Supporting Resources

About Oracle Communications

Oracle is #1 in Communications globally with 100 of the world’s top 100 communications companies running Oracle applications and technology. Oracle Communications integrates industry-specific BSS and OSS solutions with a standards-based service delivery portfolio, as well as the capabilities of Oracle’s industry-leading enterprise applications, business intelligence tools, and carrier-grade middleware and database technologies. Oracle Communications enables service providers to deliver next generation convergent services rapidly, increase customer satisfaction and loyalty, and reduce costs in the business and the network. For more information, visit http://www.oracle.com/industries/communications.

About Oracle

Oracle (NASDAQ: ORCL) provides the most complete, open, and integrated business software and hardware systems in the world. For more information about Oracle, visit oracle.com.

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Contact Info

Caroline Yu
Oracle
+1.650.506.8920
caroline.yu@oracle.com

Janice Hazen
O'Keeffe and Company
+1.770.938.4753
jhazen@okco.com