Marketing Basics for Partners – Demand Generation Made Easy
Self-Service Tutorials Provide Real Advice on Executing Demand Generation Campaigns
London, UK – April 13, 2010
• Oracle today launched Marketing Basics for Partners, a set of Self-Service Marketing tutorials aimed at transferring marketing knowledge to its EMEA partner community.
The on-demand training sessions aim to increase partners’ skills in executing demand generation campaigns and generating valuable sales leads.
Self-Service Marketing tutorials are available to Oracle PartnerNetwork members and provide easy to use Guided Learning Paths (training sessions) which deliver short, tactical ‘How To’ lessons covering the complete marketing mix.
Tutorials are available on how to run a marketing campaign including Public Relations; Customer References; Online Marketing; Google; Social Media; Events; Telemarketing; Web Conferences and include easy to follow instructions on how to produce expert marketing collateral and events.
Partners will also be able to access ready-to-use campaigns and marketing material through the Oracle Marketing Services for Partners portal.
Oracle encourages partners to plan and run targeted demand generation campaigns. Oracle technology solutions are well branded in the market and the Self-Service Marketing tutorials will encourage partners to leverage the brand with consistency in messaging and appearance.
“One of the key issues facing our partners is a shortage of marketing resources. We’ve designed the Self-Service Marketing tutorials to be a practical service where partners can draw on our experience to execute their own campaigns. Marketing related tools and topics for partners will be accessible from one place. It’s a wealth of handy tips from Oracle that will help partners get more from their marketing activities,” said Stein Surlien, Senior Vice President, Alliances and Channels, Oracle EMEA.
“We are excited to have contributed to the creation of these comprehensive, information packed and user-friendly marketing resources. This is an important initiative and extension to the services offered by the Oracle PartnerNetwork. Oracle is committed to helping partners achieve success and actively develops and delivers industry-leading tools that support partners in increasing their businesses,” said Simon Welch, Business Development Director, Avnet Technology Solutions.
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit http://www.oracle.com/partners.
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