Oracle Press Release

Stein Mart Selects Oracle® Retail Suite to Help Transform Merchandising and Store Operations

National Discount Retailer to Use Oracle Retail Merchandising and Planning Applications to Deliver Merchandise Freshness, Improve Margins and Enable Faster Response to Market Opportunities

Redwood Shores, CA – April 21, 2010


News Facts

Stein Mart Inc. has selected a broad suite of Oracle® Retail merchandising and planning applications to support its strategy of delivering freshness in merchandise and improving profitability across its 267 department stores.
The implementation of Oracle Retail applications is part of a larger business transformation that Stein Mart is undertaking to improve margins and bolster overall performance.
The Oracle Retail applications are expected to help Stein Mart optimize store performance by enabling the retailer to identify merchandise that aligns with customer demand, plan assortments, allocate inventory and execute advanced pricing and promotion strategies.
Stein Mart expects to use the Oracle Retail applications to improve critical aspects of its merchandising operations by gaining better insight to customer preferences and executing changes that will enhance the customer experience and improve store and item performance.
Stein Mart also selected Oracle Retail Size Profile Optimization to help maximize assortment productivity and ensure better alignment of the right merchandise in the right sizes to meet customer demand and improve customer service. Oracle Retail Size Profile Optimization helps retailers create optimal profiles of size distribution by both merchandise category and by store.
Stein Mart selected the Oracle Retail applications after evaluating competing solutions. The applications replace highly-customized legacy systems, reducing costs and establishing a more flexible technology foundation to support growth and changes across the business.

Supporting Quotes

“Stein Mart’s investment in merchandising and planning operations is a critical part of our long-term strategy to transform the business. We selected Oracle because of the company’s proven track record helping retailers to drive business value and ability to sustain a long-term partnership with Stein Mart,” said Andrew Black, Chief Information Officer of Stein Mart.
“Stein Mart’s strategy of delivering merchandise freshness tailored to local customer preferences will help drive store performance and establish the framework for long-term growth,” said Duncan Angove, Senior Vice President and General Manager, Oracle Retail. “The Oracle Retail applications are proven for transforming merchandise, planning and store operations by equipping merchandising and planning teams to better understand their customers and deliver offerings that are compelling and fresh.”

Supporting Resources

About Oracle Retail

Oracle is the number one provider of innovative and comprehensive industry software solutions for retailers – enabling organizations to serve their customers better by applying insight into daily business decisions for more profitable results. With software that provides supply chain, operations, merchandising, store systems, optimization as well as enterprise applications and infrastructure software, Oracle partners with the world’s leading retail companies, including 20 of the 20 top retailers worldwide, to transform the economics of their businesses.

About Oracle

Oracle (NASDAQ: ORCL) is the world's most complete, open, and integrated business software and hardware systems company. For more information about Oracle, please visit our Web site at http://www.oracle.com.

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Contact Info

Jessica Moore
Oracle
+1.415.244.6565
jessica.moore@oracle.com

Mary Ellen Amodeo
Amodeo Associates
+1.612. 963.5797
mamodeo@amodeoassociates.com