China’s Daphne Selects Oracle® Retail to Develop Retail Platform to Support Long-Term Growth Initiatives
Footwear Retailer to Leverage Oracle Retail to Optimize Operations and Gain Actionable Insight that Drives Business Opportunities
NATIONAL RETAIL FEDERATION ANNUAL CONFERENCE, New York – Jan. 16, 2012
Daphne Holdings, one of China’s leading retailers in women’s footwear, has selected Oracle® Retail Merchandising and Planning applications to support its aggressive growth strategy and drive new business opportunities.
Having delivered rapid growth for its two brands Daphne and Shoe Box in the last ten years, the Group recognized the need for an integrated retail platform on which to further develop its dynamic business and having evaluated the market, selected Oracle Retail.
The Oracle Retail system will provide the science and analytics to help Daphne better understand customer purchasing habits and preferences and to forecast, plan and execute decisions based on this actionable insight.
Daphne invested in Oracle in December 2011, selecting Oracle Retail over competitors based on its robust retail functionality, scalability and proven performance delivering efficiency and productivity to successful retail organisations around the world.
“Our investment in Oracle Retail will optimise our technology, people and processes around a robust retail foundation that will support and drive our strategic corporate vision,” said Michael Hu, COO, Daphne. “We expect Oracle to enable smarter decisions on performance that will promote a faster response to business and market opportunities.”
“By deploying Oracle to optimize its operations and drive smarter decisions, Daphne is developing the platform it needs to achieve its business goals and deliver superior experiences,” said Steve Ouzounian, Group Vice President JAPAC, Oracle Retail.
Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimize every aspect of their business. 20 of the top 20 retailers worldwide - including fashion, hardlines, grocery and specialty retailers - use Oracle solutions to drive performance, deliver critical insights and fuel growth across traditional, mobile and commerce channels. For more information, visit our Web site at http://www.oracle.com/goto/retail
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