Oracle Press Release

Oracle Unveils Oracle Airline Data Model

New Airline Industry-Specific Solution Helps Airlines Consolidate and Analyze Passenger Data to Personalize the Travel Experience

Redwood Shores, CA – February 28, 2012

News Facts

Extending its comprehensive portfolio of applications and technology solutions that are designed to help airlines reduce costs and enterprise risk, Oracle today announced the availability of Oracle Airline Data Model.
The Oracle Airline Data Model is a standards-based, pre-built database schema that helps airlines optimize the collection, storage, and analysis of passenger data from reservations, sales, operations, loyalty, customer service and finance in their data warehouse.
Available as an option for Oracle Database 11g Enterprise Edition, the new Oracle Airline Data Model delivers a comprehensive database schema for passenger data, sophisticated analytics, trending and data mining capabilities.
Oracle Airline Data Model is part of Oracle’s Passenger Data Management solution for the airline industry which also includes the Oracle Exadata Database Machine and Oracle Business Intelligence Enterprise Edition 11g. Oracle’s Passenger Data Management industry solution provides an out-of-the-box passenger data warehouse for airlines.
The Oracle Airline Data Model and the Oracle Passenger Data Management solution is designed to help airlines shorten and simplify migration of passenger data from legacy systems and enable consolidation of passenger data residing in multiple data repositories.

Rapid Implementation, Powerful Insights and Enhanced Customer Experience

Oracle’s comprehensive portfolio of applications and technology solutions for the airline industry helps airlines modernize their operating platforms, improve agility and efficiency, increase customer loyalty and enhance regulatory compliance.
With Oracle’s Airline Data Model and Passenger Data Management industry solution, airlines can:
Benefit from rapid implementation and predictable costs: Designed and optimized for Oracle data warehouses, including Oracle Exadata Database Machine, Oracle Airline Data Model also makes it easy for customers to extend and customize existing database environments.
Achieve quick insights into passenger and business information: Oracle Airline Data Model includes more than 370 tables, 8,500 attributes and 250 industry-specific measurements as well as pre-built OLAP cubes for fast dimensional analysis.
Enhance the customer experience: With detailed and accurate passenger knowledge, airlines can segment customers effectively and use insights to enhance the customer experience.

Supporting Quotes

“To retain and grow their customer base in an extremely competitive environment, airlines need to be able to quickly and easily collect and analyze passenger data in order to deliver the best possible customer experience,” said Cetin Ozbutun, Vice President, Data Warehouse Technologies, Oracle. “Oracle Airline Data Model makes this easier by delivering a comprehensive passenger data model with pre-built industry specific key performance indicators, OLAP cubes for multi dimensional analysis and data mining for predictive analytics. Built to work with Oracle data warehouses, airlines can quickly and easily realize the benefits.”
“Passenger data management provides the critical base platform for airlines to build and manage customer experience management solutions,” said Vijay Anand, Senior Director & Global Lead, Travel, Transportation, and Logistics Industries, Oracle. “Oracle’s Passenger Data Management solution provides a powerful pre-built data warehouse for airlines to migrate historical passenger data stored in data marts and legacy operational platforms, and real-time passenger data flowing from a variety of sources including reservation centers, airline web sites mobile devices, and social platforms. Pre-built analytics in the Passenger Data Management solution will provide the key insights airlines need to personalize the travel experience.”

Supporting Resources

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Karen Hartquist
Oracle
+1.650.506.3552
karen.hartquist@oracle.com

Simon Jones
Blanc & Otus
+1.415.856.5155
sjones@blancandotus.com