Oracle Press Release

Leading Analyst Firm Places Oracle in Leaders Quadrant for Sales Force Automation

ORACLE OPENWORLD, SAN FRANCISCO – Sept. 21, 2010

News Facts

Oracle’s Siebel CRM and Oracle CRM On Demand are both positioned in the Leaders quadrant of Gartner’s recent “Magic Quadrant for Sales Force Automation.”1
According to Gartner, leaders in Sales Force Automation “demonstrate a market-defining vision of how technology can help the top sales executives achieve business objectives. Leaders have the ability to execute against that vision through products, services and demonstrated solid business results in the form of revenue and earnings. Leaders have significant successful customer deployments in North America, Europe, the Middle East and Africa (EMEA), and Asia/Pacific in a wide variety of vertical industries with multiple proof points above 500 users.”
Gartner Magic Quadrants position vendors within a particular market segment based on their completeness of vision and their ability to execute on that vision.
Siebel CRM helps organizations differentiate their businesses to achieve maximum top-and bottom-line growth. It delivers a combination of transactional, analytical and engagement features to manage customer-facing operations across industries.
Oracle CRM On Demand extends the industry-leading Software as a Service CRM platform with more advanced core CRM functionality, deeper industry-specific capabilities and enhanced ease of use, customization and extensibility features. With Oracle CRM On Demand, companies of all types and sizes can effectively and efficiently manage all facets of their customer relations, while ensuring complete integration with their overall enterprise systems architecture.

Supporting Quote

“Despite the long downturn in the economy, we believe Gartner and the Magic Quadrant for Sales Force Automation recognize that Oracle continues to innovate, grow and provide customers with the effective capabilities to save money and resources through sales force automation,” said Anthony Lye, SVP of Oracle CRM. “We feel the placements of Oracle’s Siebel CRM and Oracle CRM On Demand in the leader’s quadrant provides further proof of how Oracle continues to impact customers and their overall business value.”
Gartner Research “Magic Quadrant for Sales Force Automation,” by Robert P. Desisto. July 28, 2010

Supporting Resources

About The Magic Quadrant

The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Oracle Applications

Over 65,000 customers worldwide rely on Oracle's complete, open and integrated enterprise applications to achieve superior results. Oracle provides a secure path for customers to benefit from the latest technology advances that improve the customer software experience and drive better business performance. Oracle Applications Unlimited is Oracle's commitment to customer choice through continuous investment and innovation in current applications offerings. Oracle's next-generation Fusion Applications build upon that commitment, and are designed to work with and evolve Oracle's Applications Unlimited offerings. Oracle's lifetime support policy helps ensure customers will continue to have a choice in upgrade paths, based on their enterprise needs. For more information on the latest Oracle Applications releases go to: www.oracle.com/applications.

About Oracle

Oracle (NASDAQ: ORCL) is the world's most complete, open, and integrated business software and hardware systems company. For more information about Oracle, visit oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

Contact Info

Susie Penner
Oracle
+1. 650.506.1973
susanne.penner@oracle.com

Aaron Wessels
Blanc & Otus
+1.415.378.8090
awessels@blancandotus.com