Leading Analyst Firm Places Oracle in Leaders Quadrant for Sales Force Automation
ORACLE OPENWORLD, SAN FRANCISCO – Sept. 21, 2010
Oracle’s Siebel CRM and Oracle CRM On Demand are both positioned in the Leaders quadrant of Gartner’s recent “Magic Quadrant for Sales Force Automation.”1
According to Gartner, leaders in Sales Force Automation “demonstrate a market-defining vision of how technology can help the top sales executives achieve business objectives. Leaders have the ability to execute against that vision through products, services and demonstrated solid business results in the form of revenue and earnings. Leaders have significant successful customer deployments in North America, Europe, the Middle East and Africa (EMEA), and Asia/Pacific in a wide variety of vertical industries with multiple proof points above 500 users.”
Gartner Magic Quadrants position vendors within a particular market segment based on their completeness of vision and their ability to execute on that vision.
Siebel CRM helps organizations differentiate their businesses to achieve maximum top-and bottom-line growth. It delivers a combination of transactional, analytical and engagement features to manage customer-facing operations across industries.
Oracle CRM On Demand extends the industry-leading Software as a Service CRM platform with more advanced core CRM functionality, deeper industry-specific capabilities and enhanced ease of use, customization and extensibility features. With Oracle CRM On Demand, companies of all types and sizes can effectively and efficiently manage all facets of their customer relations, while ensuring complete integration with their overall enterprise systems architecture.
“Despite the long downturn in the economy, we believe Gartner and the Magic Quadrant for Sales Force Automation recognize that Oracle continues to innovate, grow and provide customers with the effective capabilities to save money and resources through sales force automation,” said Anthony Lye, SVP of Oracle CRM. “We feel the placements of Oracle’s Siebel CRM and Oracle CRM On Demand in the leader’s quadrant provides further proof of how Oracle continues to impact customers and their overall business value.”
Gartner Research “Magic Quadrant for Sales Force Automation,” by Robert P. Desisto. July 28, 2010
The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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