Oracle Press Release

Etisalat Accelerates Data Retrieval and Analysis by 99 Percent with Oracle Communications Data Model Running on Oracle Exadata Database Machine

Leading Middle Eastern and African Communications Provider Leverages Oracle Technology to Improve Customer Insight and Enable Better Decision Making

Redwood Shores, Calif. – August 21, 2012
Oracle Communications today announced that Etisalat Nigeria, a leading Nigerian communications service provider, has gone live with Oracle Communications Data Model, which helps it more quickly analyze growing volumes of diverse data, and make better business decisions.
Oracle Communications Data Model allows Etisalat Nigeria to analyze data across multiple business areas – including customer, revenue and network management – to react quickly to technological, regulatory and business challenges in both prepaid and postpaid markets.
Upon implementing Oracle Communications Data Model on Oracle Exadata Database Machine X2-2 Half Rack, Etisalat Nigeria reduced the time required to aggregate and analyze data by 99 percent1. The company can now load call detail records in near real-time, and has gained improved insight to the behavior of its customers and their propensity to churn.
Now able to make decisions based on near real-time data, Etisalat Nigeria can take immediate action to prevent customer churn, deliver personalized promotions and identify and address revenue leakage sources.
The solution includes pre-built dashboards and other customized components to jumpstart development and reduce the cost, complexity and risk of data integration. Implemented in just eight months, Oracle Communications Data Model also provides Etisalat Nigeria the flexibility to upgrade systems faster and efficiently as market conditions change.
Oracle Communications Data Model is purpose-built for communications service providers and has been conformance certified with the industry's TM Forum Information Framework (SID) standard, which fosters interoperability with providers’ systems.
Etisalat Nigeria has deployed Oracle Communications Data Model on Oracle Exadata Database Machine, which offers extreme data warehousing performance with faster upload and query speeds.
Etisalat also implemented Oracle Business Intelligence Enterprise Edition 11g to increase the efficiency of its business operations and gain additional contextual and actionable insight.

    Etisalat selected Oracle’s technology following a competitive evaluation to replace its legacy business intelligence (BI) systems, which lacked the functionality, performance and scalability for a dynamic and responsive BI environment.

    The Oracle Communications technology was implemented by Oracle PartnerNetwork Gold Level Partner Bluechip Technologies Ltd, Nigeria.

Supporting Quotes

“The Oracle Communications Data Model and Exadata solution has greatly improved our ability to quickly and efficiently retrieve and analyze data from a variety of sources. Transactional data is processed in near real-time, taking about 45 minutes to process data for a full day, which is a significant improvement on the eight hours it used to take to process the same data. Oracle’s technology has allowed us to offer customers relevant and personalized services, which we can quickly make available. Because the project only took eight months to implement, we were able to experience benefits much sooner than expected,” said Ajibola Ajia, IT Specialist, Intelligence, Implementation & Integration, Etisalat Nigeria.
“Considering the current data explosion in the telecommunications space, it was critical for Etisalat to implement technologies capable of collecting and getting the most from data in its various markets. The Oracle Communications Data Model running on Oracle Exadata provides Etisalat with a scalable and flexible solution, ensuring it remains competitive and maintains its position as a leading communications provider in the region,” said Bhaskar Gorti, senior vice president and general manager, Oracle Communications.

Supporting Resources

About Oracle Communications

Only Oracle’s software and systems span the communications industry technology landscape — from carrier-grade servers, storage and IT infrastructure, to mission-critical business and operational support systems and service delivery platforms; from business intelligence applications and retail point-of-sale solutions to the Java platform running on more than three billion mobile and handheld devices. Oracle helps 100 of the world's top 100 service providers innovate and exploit new business models, build strong, profitable customer relationships, and streamline operations. For more information, visit http://www.oracle.com/us/industries/communications/index.html

About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NASDAQ:ORCL), visit www.oracle.com.

About Oracle in Industries

Oracle industry solutions leverage the company's best-in-class portfolio of products to address complex business processes relevant to the communications industry, helping speed time to market, reduce costs, and gain a competitive edge.

Trademark
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

About Etisalat

Etisalat is a leading telecommunications corporation catering to consumers, businesses, international telecommunication companies, ISPs, content providers and mobile operators.  Headquartered in Abu Dhabi, UAE, Etisalat is the largest operator in the Middle East and Africa regions with a market value in excess of AED 80 billion (US$20 billion) and annual revenues of approximately AED 30 billion (US$8 billion). Etisalat has one of the highest credit ratings for a telecommunications corporation in America, The Middle East and Africa and is the second highest rated telecom company globally on the Fitch rating scale and fourth highest on S&P and Moodys’ rating.

 

Etisalat operates in 18 countries across Asia, the Middle East and Africa, a coverage area which reaches more than two billion people. To date, the group’s global subscriber base exceeds over 140 million subscribers through mobile and fixed line voice and data services.

# # #

Contacts

Katie Barron

Oracle

+1.202.904.1138

katie.barron@oracle.com                     

Ross Lambert                          

CMG                                               

+44 (0)20 7067 0289                                

rlambert@cmgrp.com                      

1 Query executed in 62 seconds on Oracle Exadata X2-2 Half Rack running Oracle Database 11g Enterprise Edition Release 11.2.2.0 , compared to a previous execution time of 7,200 seconds for same query on HP – UNIX running Oracle Database 10g Enterprise Edition Release 10.2.0.1.0, delivering a 99 per cent decrease in time executing the query.