New Report Shows Mobile Consumers Eager for New Technologies, Still Covet Service and Price
Consumers See Limitless Potential in Mobile Technology, Envision Replacing Credit Cards, Car Keys and Personal Computers with Mobile Phones
ORACLE OPENWORLD, SAN FRANCISCO – Sept. 22, 2010
Today Oracle announced the results of its “Opportunity Calling: The Future of Mobile Communications” report, which surveyed more than 3,000 mobile phone consumers worldwide to examine their use and perceptions of mobile phones, interest in new technologies such as applications and mobile advertising and expectations for the next generation of mobile communication.
Consumers are happy, but…: While 82 percent of mobile consumers are happy with their current service provider, the mobile market is ripe for competition. Seventy-seven percent of consumers say they are willing to switch to a provider with better pricing and 83 percent would consider turning to non-traditional telecommunications providers, such as Sony or Facebook, as long as they provide similar pricing and service quality.
Appetite for data surges: As more carriers switch to tiered data plans, mobile consumers still prefer unlimited data and are willing to pay for it. Sixty-one percent are willing to increase their monthly bill by 7 percent in order to maintain unlimited data and 59 percent are willing to increase their monthly bill by 5 percent for unlimited text.
Consumers see mobile technological future: Fifty-four percent of respondents believe that five years from now, they will use their phones as a GPS device, 31 percent as a credit card and 24 percent to start their cars. Consumers also anticipate using their mobile phones to chat via video, view paid content on multiple screens, scan barcodes to access relevant online information and monitor home electricity usage.
New revenue opportunities exist: Sixty-four percent of consumers are willing to receive ads on their phone in exchange for price discounts or added services. Younger consumers provide much of the revenue potential. Mobile users aged 18-33 are nearly three times as likely to use their phone as an entertainment device and twice as likely to use their phone as a personal computer, compared to their counterparts aged 46-64.
But providers must address privacy concerns: As mobile applications and content continue to emerge, consumers are apprehensive about taking full advantage of new offerings due to privacy concerns. Only 33 percent of respondents expressed interest in receiving location-based advertisements on their phones while the majority was uninterested in the option due to privacy.
To access the full report – which also addresses mobile phone use preferences, consumer purchasing habits, motivations for change, demand for bundled services and applications, as well as key differentiators between various global regions – visit Oracle Communications on Facebook: www.facebook.com/OracleCommunications or click http://bit.ly/bdXnL1.
“Communications service providers are always looking for the next technological breakthrough to gain a competitive advantage. Oracle’s ‘Opportunity Calling: The Future of Mobile Communications’ report gives a view into the minds of consumers, demonstrating that while mobile users are rapidly accepting new technological capabilities, price and reliability are still the driving factors in their decisions to select – and stay with – providers. Staying on the cutting-edge by providing innovative new content and applications is critical, but providers must ensure that the ‘brass tacks’ – service activation, delivery, and billing – are seamless, accurate and fast,” said Bhaskar Gorti, senior vice president and general manager, Oracle Communications.
Only Oracle’s software and systems span the communications industry technology landscape — from carrier-grade servers, storage and IT infrastructure, to mission-critical business and operational support systems and service delivery platforms; from business intelligence applications and retail point-of-sale solutions to the Java platform running on more than two billion mobile and handheld devices. Oracle helps 100 of the world's top 100 service providers innovate and exploit new business models, build strong, profitable customer relationships, and streamline operations. For more information, visit http://www.oracle.com/communications
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