Land O’ Lakes Improves its Data Analysis and Sales with Oracle Endeca Information Discovery, Wins Gartner BI and Analytics Excellence Award
Big Data Discovery and Insights Provide Agricultural Company Tools to Enable Increased Crop Yield Potential to its Customers
Redwood Shores, Calif. – April 30, 2013
Businesses in the agricultural industry rely on healthy crops with high yields to support their livelihood. While farmers are always exploring ways to optimize their yields through new techniques, making changes can be risky and costly. By leveraging Oracle Endeca Information Discovery to analyze and visualize Big Data, WinField Solutions, LLC, a wholly owned subsidiary of Land O’Lakes, Inc., equipped its sales force with the critical information to help identify customers that could benefit from WinField’s products and services. Additionally, WinField implemented Endeca in a quarter of the original time at half the cost. As a result, Land O’Lakes, on behalf of the work done for WinField was recently awarded a Gartner BI and Analytics Excellence Award for best use of innovative technologies.
With increasing demand for better insights to help increase yield potential, WinField, was looking for an innovative way to help its customers remain on the leading edge of technology with data while improving their competitiveness and profits.
WinField leveraged Oracle Endeca Information Discovery to aggregate and analyze a wealth of unstructured and structured data amassed from both public and private sources, while delivering targeting insights. .
WinField evaluated alternative BI solutions, but found Oracle to be the only option that could offer enterprise standards and security, combined with the powerful data discovery functionality necessary to quickly unlock insights from the available sources of information.
With the help of Oracle Endeca Discovery Platform, WinField was able to deliver strategic observations to its sales team a full year earlier than planned and at half the cost.
For the innovative use of technology to deliver business value and insights, Land O’Lakes, on behalf of the work done for WinField, received the Gartner BI & Analytics Excellence Award at the recent Gartner BI Summit in Grapevine, Texas. The Gartner BI & Analytics Excellence Awards highlight world-class BI, analytics and performance management initiatives and their successes, challenges and insights.
Oracle Endeca Information Discovery, part of Oracle Business Analytics, helps customers attain more from their business analytics investments with a powerful data discovery platform, purpose built for exploring data from any source, enabling them to draw meaningful conclusions, faster.
“Our business depends on the success of our customers, and we’re always exploring new innovations and technologies that empower them to thrive,” said Karen Oerter, director of market and customer insights for WinField. “Oracle Endeca Information Discovery transformed the way we discover and share strategic information to increase profit potential and improve productivity with our customers. By arming our sales team with easy-to-understand data and visualizations, we’re making it easier for our growers to prosper.”