Furniture Row is using ATG Web Commerce to personalize content and recommendations, deliver cross-channel promotions and enable a “responsive design” that optimizes the site for the consumer’s desktop or mobile device.
The e-commerce upgrade is part of a larger initiative to drive store traffic and increase sales across Denver Mattress stores in 30 states.
Denver Mattress Provides Advanced Search
The newly upgraded Denver Mattress e-commerce site uses ATG Web Commerce to tailor recommendations based on available information such as where consumers link from, responses to promotions, previous site visits and transactions.
Furniture Row is using the ATG platform to improve customer service and increase sales by presenting Denver Mattress customers with personalized content and customized search options based on previous interactions and purchases, location and other factors.
In addition, Furniture Row is leveraging the solution’s ability to immediately recognize the type of device a consumer is using, whether it is a cinema display television, a computer, tablet or smart phone, and then optimize the display for the screen.
Behind the scenes, ATG Web Commerce helps Furniture Row e-commerce teams to support many sites with single platform and efficient staffing.
Each brand’s merchandising and marketing teams use the intuitive, easy-to-use ATG Web Commerce tools and interface to simplify content management, visually merchandise and develop and implement promotions.
As Furniture Row continues to drive growth, the retailer expects to leverage Oracle’s scalable commerce platform to continue to optimize e-commerce operations and personalize the customer experience across all of its brands.
“Customers browse merchandise and compare items using their mobile phones right from the showroom floor, or they start their research at home before they come in,” said Noah Linge, Director of Digital Marketing, Furniture Row. “We want to make that as easy as possible for them, to help them identify what they want, no matter where they are or what device they are using. We considered creating multiple applications for different consumer devices but we didn’t want to have that extra step.”
“Furniture Row is among the first retailers to leverage the Oracle ATG Web Commerce functionality to launch a fully responsive site that literally will adapt to any consumer device,” said Mike Webster, senior vice president and general manager, Oracle Retail. “Oracle is committed to helping retailers optimize the customer experience across all touchpoints.
Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimize every aspect of their business. 20 of the top 20 retailers worldwide - including fashion, hardlines, grocery and specialty retailers - use Oracle solutions to drive performance, deliver critical insights and fuel growth across traditional, mobile and commerce channels. For more information, visit our Web site at http://www.oracle.com/goto/retail
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