Oracle Press Release

ReachLocal Implements Oracle E-Business Suite 12.1 to Support Global Expansion of its Online Marketing Business

New Functionality Helps Online Marketing Provider Streamline Financial Processes, Establish Global HR System and Scale Financial Operations

Redwood Shores, CA – July 30, 2013


News Summary

ReachLocal, Inc., a leader in local online marketing solutions for small and medium-sized businesses, has implemented the Oracle E-Business Suite 12.1 to help streamline its business processes and support global growth strategy. ReachLocal implemented a single global instance of Oracle E-Business Suite Financials and Human Capital Management, which has been integrated with the existing Oracle Essbase and Oracle Hyperion Financial Reporting solutions to help improve internal and external reporting. The implementation was completed in just 18 weeks using Oracle Business Accelerators.

News Facts

To help streamline business processes and support its global expansion, ReachLocal, Inc., an online marketing provider for local businesses all over the world, has deployed a single global instance of the Oracle E-Business Suite 12.1 to replace its legacy Microsoft ERP system.
As a fast-growing global company, ReachLocal needed a modern and flexible business platform that could support its expansion into new markets by driving efficiencies across its financial, HR and organizational processes.
Leveraging Oracle Business Accelerators, ReachLocal was able to implement the Oracle E-Business Suite 12.1 in an extremely short timeframe – just 18 weeks – and within budget.
Oracle Business Accelerators are powerful, easy-to-use cloud-based rapid implementation tools that manage the configuration of enterprise-grade Oracle Applications for growing businesses.
With the Oracle E-Business Suite Financials modules, including Oracle General Ledger, Oracle Payables, Oracle Receivables and Oracle Cash Management, ReachLocal has been able to automate financial reporting processes and create a scalable system that can be easily replicated in new markets.
The detailed insights provided by Oracle E-Business Suite Financials modules have also helped ReachLocal to reduce the time taken for month- and year-end reporting.
By taking advantage of the seamless integration between the Oracle E-Business Suite 12.1 and its existing Oracle Essbase and Oracle Hyperion Financial Reporting solution, ReachLocal has been able to further streamline financial processes and ensure compliance with global and local regulations.
With the implementation, ReachLocal has also been able to leverage Oracle E-Business Suite 12.1 Human Capital Management (HCM) to establish a global HR system that delivers the visibility it needed to better respond to employee and staffing needs.

Supporting Quote

“To support our expansion into new markets, we needed a system that could streamline processes, scale with our business and integrate with our existing solutions,” said Charles Wong, director of Financial Systems, ReachLocal. “The new functionality within the Oracle E-Business Suite 12.1 delivered exactly what we needed and has enabled us to create a world class ERP platform. It has helped us optimize financial processes, establish a global HR system and create a scalable system that can be quickly and easily expanded.”

Supporting Resources

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Contact Info

Danielle Cormier-Smith
Oracle
+1.610.766.3463
danielle.cormier@oracle.com

Simon Jones
Blanc & Otus
+1.415.856.5155
sjones@oracle.com