Oracle Communications Releases Billing and Social Network Analytics Applications
ORACLE OPENWORLD, SAN FRANCISCO – September 24, 2013
To continue to improve communications service providers’ (CSPs) analytic capabilities, create a more expansive 360-degree customer view and facilitate better decision making, Oracle released Oracle Communications Data Model 11.3.2, providing new billing and social network analytics capabilities, further enabling CSPs to better analyze revenues, customers and customer communities.
Oracle today announced the release of Oracle Communications Data Model 11.3.2, which enables CSPs to collect, store and analyze detailed data from across a service provider’s operation in a single database.
CSPs often support hundreds of systems across multiple lines of business, which makes it difficult to consolidate network and customer data. Further, many CSPs currently lack an effective way to transform raw data into actionable knowledge.
A key component of the Oracle Exadata Intelligent Warehouse Solution for Communications, Oracle Communications Data Model is a pre-built data warehouse with a comprehensive database schema that is TM Forum Information Framework (SID) certified. The solution features sophisticated trending and data mining capabilities as well as a wide array of dashboards, all focused specifically on communications industry business challenges.
This release of Oracle Communications Data Model extends the product family with two new add-on components, Oracle Communications Billing Analytics – which offers greater understanding of revenue, customers and billing effectiveness – and Oracle Communications Social Network Analytics – which helps identify customer communities and the roles customers play in those communities – to help generate more expansive, 360-degree views of a CSP’s customer base and more accurately predict customer churn, propensity to buy and influence on other customers’ choices.
Based on customer feedback, Oracle released Oracle Communications Data Model 11.3.2 with many new benefits, including:
Enhanced retail inventory and point-of-sale (POS) data to better support retail store analytics, and support for clickstream data to support analysis of where consumers click within a web browser or application.
Improved dashboards and data mining models to support data inputs from various customer and revenue sources and help CSPs optimize billing processes
Integrated analytics with call detail record (CDR) data and enhancements to improve the distinction between pre-paid and post-paid customers, as well as help build more effective viral marketing and churn reduction campaigns.
To help accelerate time to deployment, reduce integration costs and risks as well as provide an upgrade path for CSPs, Oracle also released pre-built extract, load and transform (ELT) adapters for Oracle Communications Data Model. Release 11.3.2 includes Oracle Communications Billing and Revenue Management Adapter for Oracle Communications Data Model and the Oracle Communications Network Charging and Control Adapter for Oracle Communications Data Model.
“We envisage that the new Oracle Communications Social Network Analytics functionality within Oracle Communications Data Model will help us to leverage improved business intelligence regarding how we can best reduce churn in the extremely competitive EMEA region. We were further impressed that Oracle Communications Data Model provides an off-the-shelf data warehouse framework that easily adapts to our specific needs," said Ajibola Ajia, manager, business intelligence – implementation and integration, Etisalat Nigeria
“This latest release of Oracle Communications Data Model, including Oracle Communications Social Network Analytics, is tailored to accelerate the collection and analysis of Big Data and empowers communications service providers to improve their businesses with data-driven insights” said Cetin Ozbutun, senior vice president, data warehousing and big data technologies, Oracle.
“The end-to-end customer experience is a key differentiator for CSPs, and rich analytics can help provide the comprehensive, 360-degree view service providers need. Oracle Communications Data Model enables CSPs to achieve that strategic value more rapidly with a fast, easy and predictable implementation that helps reduce risks by virtually eliminating deployment delays and expenses associated with built-from-scratch or proprietary data warehouse solutions,” said Bhaskar Gorti, senior vice president and general manager, Oracle Communications.
Oracle Communications solutions span the communications industry landscape – from cross-channel customer experience and business and operational support systems, to network service and session delivery and control solutions – enabling service providers and enterprises to deliver and monetize innovative digital lifestyle services, build strong customer relationships, and streamline operations. For more information, visit http://www.oracle.com/communications
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