Fast-Growing Destination Retailer, Tilly’s, Selects Oracle Endeca to Help Drive Ecommerce Growth
Tilly’s Uses Oracle Endeca to Increase Sales and Improve the Customer Experience
Redwood Shores, Calif. – Sept. 30, 2013
Oracle Endeca, a component of the Oracle Commerce, has been selected by Tilly’s, a West Coast inspired retailer of apparel, footwear and accessories with an extensive assortment of the relevant and sought-after brands rooted in action sports, music, art and fashion. Tilly’s expects the Oracle Endeca implementation will help them continue to Sincrease sales, enhance the overall customer experience, and improve search engine rankings.
Oracle Endeca provides business users with flexible, easy-to-use tools to internally manage site search, navigation and the overall shopping experience, allowing the retailer to use a proven solution while retaining internal creative control.
Tilly’s expects Oracle Endeca will help increase site visits and improve search engine rankings by making it easier for consumers to encounter the brand as they go online to seek information and products related to the West Coast inspired lifestyle and the sought-after brand rooted in action sports, music, art and fashion. Integrating resources like Web analytics, recommendations and user reviews, Oracle Endeca allows Tilly’s to cross-merchandise and recommend products to consumers, without setting up imaginary scenarios and tapping IT resources to predict the consumer’s path as they shop online.
Oracle Endeca has replaced the homegrown search engine and has helped to reduce dependence on paid search.
Oracle HCM Cloud Services and Oracle Talent Management Cloud Services are scalable solutions that can grow as the company does. They help Tilly’s attract and retain employees, manage its seasonal employment fluctuations, and provide the mobile and social media capabilities its target workforce demanded.
“Oracle Commerce provides us flexible, cloud-based solutions that give us a great deal more internal control over the customer experience and moves us closer to a streamlined, consistent Omni-brand environment,” says Craig DeMerit, COO, Tilly’s. “We expect Oracle Endeca to scale with us as we grow, protecting our investment in technology and internal skills.”
“By using Oracle Endeca, Tilly’s is making it easier for customers to find and connect with the brand and its unique product offerings,” says Mike Webster, senior vice president and general manager, Oracle Retail. “As customers return, whether online, in stores or using a mobile device, Oracle Endeca Experience Manager will equip Tilly’s to interact in ways that reflect the individual’s history with the brand.”
Tilly’s is a fast growing destination specialty retailer of West Coast inspired apparel, footwear, and accessories with an extensive assortment of relevant and sought-after brands rooted in action sports, music, art and fashion. Tilly’s is headquartered in Southern California and, as of May 4, 2013, operated 182 stores and through its website, www.tillys.com.
About Oracle Retail
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