Oracle Press Release

PureFormulas Selects Oracle Commerce to Support Rapid Growth

Ecommerce Retailer to Use Oracle to Increase Business Opportunities and Personalize Customer Experience

Redwood Shores, Calif. – Sept. 30, 2013

News Summary

As online demand flourishes, scalability and personalization help to define customer experience, sales and return visits. By moving its ecommerce operations to Oracle Commerce, health supplements leader and Internet Retailer Top 500 organization PureFormulas will take advantage of Oracle’s multi-site architecture to support expansion, while significantly enhancing its customer experience and personalization capabilities.

News Facts

PureFormulas, an interactive health supplement retailer, has selected Oracle Commerce to help drive sales and improve the customer experience on its site.
Oracle solutions will help PureFormulas tailor the online shopping experience based on preferences of consumers within unique market segments, which can lead to increased conversions and order value.
The retailer will also gain the ability cross-sell, up-sell and personalize promotions for individual shoppers, which can help increase margins and overall revenue.
PureFormulas expects the Oracle Commerce search and navigation capabilities to help drive more traffic to its ecommerce sites, increase customer satisfaction and boost sales with advanced merchandising and recommendations. The Oracle Commerce solution replaces a legacy, homegrown platform.

Supporting Quotes

“Together with Oracle Commerce we expect to strengthen our customer experience, customer loyalty, improve our brand value, achieve better operating results, increase business agility across the board, all while growing our revenue significantly,” said Jose Prendes, Chief Executive Officer of PureFormulas.
“Maintaining and improving its customer-centric approach is a huge priority for PureFormulas,” said Mike Webster, senior vice president and general manager, Oracle Retail. “Oracle Commerce provides the tools they need to really redefine exceptional customer experiences, while putting in place a solution that supports rapid growth now and well into the future.”

Supporting Resources

About PureFormulas

Founded in 2007, and headquartered in Miami, FL, is an interactive health supplement retailer that distributes the purest and highest-grade natural supplements with average of 400,000 active customers and 80+ service professionals. features a secure and friendly interactive shopping environment offering daily free shipping on more than 35,000 products. PureFormulas’ professionals work with a board of healthcare advisors, naturopaths and chiropractors to keep up to date with customers’ needs and healthcare industry trends. Our mission is to maintain daily motivation and passion for healthy living, focused on high-level customer service and quality products. For more information on PureFormulas, please go to:

About Oracle Retail

Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimize every aspect of their business. 20 of the top 20 retailers worldwide - including fashion, hardlines, grocery and specialty retailers - use Oracle solutions to drive performance, deliver critical insights and fuel growth across traditional, mobile and commerce channels. For more information, visit our Web site at

About Oracle in Industries

Oracle industry solutions leverage the company's best-in-class portfolio of products to address complex business processes relevant to retail, helping speed time to market, reduce costs, and gain a competitive edge.

About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit


Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

# # #


Greg Lunsford

Mary Ellen Amodeo
Amodeo Associates