Oracle Press Release

Ajlan & Bros Selects Oracle Commerce to Support Expansion Strategy

Middle Eastern Retail Distribution Business Plans to Use Oracle Commerce to Enhance Marketing and Customer Engagement Capabilities

Redwood Shores, Calif. – Oct. 21, 2013

News Facts

Ajlan & Bros, a large Saudi Arabian apparel distribution company which specializes in the design, manufacture and supply of clothing across the Middle East, has selected Oracle Commerce to improve its customer engagement capabilities and drive expansion.
With operations across the Arab region, a distribution network of more than 7,000 points of sale and representing more than 15 international brands, Ajlan & Bros is seeking to expand by driving brand awareness both regionally and globally - specifically into European and American market sectors.
Oracle Commerce will support the company in achieving its expansion goals by providing the capability to optimize each customer engagement, helping to increase cross-channel promotion and to improve a unified online, mobile and social experience for customers.
By delivering a unified, personalized and consistent cross-channel customer experience that optimizes each customer interaction, Ajlan & Bros will be better equipped to drive sales and promote growth.
With Oracle Commerce, Ajlan & Bros will be able to leverage advanced marketing and personalization capabilities, with enhanced integrated search and content management functionality across its channels.
Following a comprehensive evaluation of solutions which included SAP and open source, Ajlan & Bros chose Oracle Commerce due to the solution’s strong cross-channel ecommerce and experience capabilities, solid track record of maintaining best practice and strong presence locally.
Aeturnum, a Gold level member of Oracle PartnerNetwork (OPN), is providing implementation services for the project.

Supporting Quotes

“In order to achieve sustained growth, Ajlan & Bros recognized the need for investment in customer engagement across all channels such as online and mobile,” said Tarek Abou El-Fotouh, Chief Information Officer, Ajlan & Bros. “Oracle provides the best solutions for us to further promote the brand and realize our growth targets.”
“Ajlan & Bros is a great example of a brand which understands the importance of leveraging the ability to analyze and target the right content to each customer while delivering consistent customer experiences to obtain the desired business results,” said Mike Webster, Senior Vice President and General Manager, Oracle Retail.

Supporting Resources

About Oracle Retail

Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimize every aspect of their business. 20 of the top 20 retailers worldwide - including fashion, hardlines, grocery and specialty retailers - use Oracle solutions to drive performance, deliver critical insights and fuel growth across traditional, mobile and commerce channels. For more information, visit our Web site at http://www.oracle.com/goto/retail

About Oracle in Industries

Oracle industry solutions leverage the company's best-in-class portfolio of products to address complex business processes relevant to retail, helping speed time to market, reduce costs, and gain a competitive edge.

About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.

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