Oracle Press Release

Oracle Eloqua Honors Excellence in Marketing at the 2013 Markie Awards

Awards Recognize Modern Marketing Excellence in 19 Categories Including the New People’s Choice Award

ELOQUA EXPERIENCE, SAN FRANCISCO – October 25, 2013

News Summary

Big data, cloud, social and mobile technologies have changed the way modern marketers can target and engage customers, generate conversation and analyze results. To stay competitive, and capitalize on emerging marketing trends, modern marketers need to constantly leverage new, innovative technologies, while integrating modern marketing techniques that increase engagement, conversation and ROI. The 2013 Markie Awards recognize marketers who are demonstrating leadership in their respective industries with creative, innovative and effective campaigns that successfully utilize modern marketing techniques to deliver revenue to their companies’ bottom lines.

News Facts

To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Eloqua has announced the winners of the 2013 Markie Awards.
Now in their seventh year, the Markie Awards is an annual event that recognizes outstanding achievements in marketing across 19 categories, including marketing and sales alignment, social marketing, content marketing, marketing metrics and campaign creativity.
For the first time this year, a People’s Choice Award was added to honor the best video submission, as voted by more than 3,000 industry peers.
The Markie Awards recognized 64 companies and leaders for creative, innovative and effective modern marketing practices that delivered increased engagement, conversation and ROI.

Winners of the 2013 Markie Awards include:

Automation Outside the Box: The Dow Chemical Company
Best Alignment of Marketing and Sales: ADP®
Best Customer Lifecycle Program: OpenText
Best Lead Nurturing Program: Rockwell Automation
Best Lead Scoring Program: FIS
Best Social Campaign: Twitter
Content is King: LifeSize, a division of Logitech
Data Clean House: Blue Coat Systems
Event Nirvana: Adaptive Planning
Extraordinary Email: Dell Inc.
Fresh Start: Chicago Bears Football Club
Integration Innovation: Lexalytics, Inc.
Marketing Automation Rookie of the Year: ZirMed
Marketing Center of Excellence: Thomson Reuters Governance, Risk and Compliance
Metrics That Matter: Huddle
Modern Marketing Leader of the Year: Hubertus Devroye, The Dow Chemical Company
Most Creative Marketing Campaign: Nitro
Sales Impact: Kronos Incorporated
People’s Choice Award; Best Video Submission: Intel

Supporting Quote

“Every year we are impressed with the creativity and results these marketers achieve to help their companies exceed revenue targets, drive customer acquisition and foster customer retention,” said Kevin Akeroyd, SVP, Oracle Eloqua. “The winners of the 2013 Markie Awards are all leading their respective fields and are true Modern Marketers. We at Oracle Eloqua are proud to recognize these teams for their accomplishments and we celebrate their outstanding achievements.”

Supporting Resources

2013 Markie Awards

2013 Markie Awards Finalists

Eloqua Experience 2013

Oracle Eloqua

Eloqua and #EE13 on Twitter

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Contact Info

Susie Penner
Oracle
+1.650.506.1973
susanne.penner@oracle.com

Simon Jones
Blanc & Otus
+1.415.856.5155
sjones@blancandotus.com