Digital Direct Marketing Solutions Provider Standardizes on MySQL Enterprise Edition to Power Its Marketing Management Platform
Redwood Shores, Calif. – September 30, 2013
In Building business-critical applications exhibiting high levels of availability, reliability and security requires a solid, high-performance database. Since 2009, digital direct marketing provider ContactLab has relied on MySQL Enterprise Edition to strengthen the data management of email and SMS campaigns. To help ensure the company continues to benefit from the high performance, secure and reliable database infrastructure it needs for on-going innovation, ContactLab has standardized on MySQL Enterprise Edition.
ContactLab, the Italian leader in the field of digital direct marketing, today announced it has entered into a five year agreement with Oracle to continue using MySQL Enterprise Edition to strengthen its outbound messaging platform.
With more than 130 professionals and over 1,000 customers, ContactLab has used MySQL Enterprise Edition since 2009. Leveraging the scalability, security and availability of MySQL Enterprise Edition, the company evolved its platform to manage a significant increase in the volume of data, expand its enterprise offering, and branch out into foreign markets.
Under the 5 year agreement, ContactLab will use MySQL Enterprise Edition to manage message distribution, collection of observational data, and the flow of loading and updating databases of customers in an operational environment demanding very low latency.
MySQL Enterprise Edition will also power the data warehousing tools for campaign planning, aggregation and reporting.
ContactLab currently manages more than 6 terabytes of data accessible from their web applications, sending, tracking and analyzing an average of 60 million emails a day. Each message generates an average of 1.4 records in different tables (shipping, opening, clicks, bounces, other events), with over 80 million new records created each day.
Additionally, ContactLab will continue to integrate its monitoring and profiling tools with 24/7 Oracle Premier Support, to help ensure rapid response times and to assist in the development, use and management of MySQL applications.
"MySQL has a long history of supporting ever-increasing volumes of data. Using MySQL Enterprise Edition to power our platform ensures high reliability and also offers us operational tools that highlight potential problems and allow us to take immediate action,” said David D’Amico, Director of Operations, ContactLab. “With MySQL Enterprise Edition we were able to evolve our platform to support the increase in the volume of data managed, ensuring quality customer service. Our continued commitment to this technology will allow us to keep achieving our business objectives, and will enable us to further extend the functionality of the platform and our services.”