Oracle Press Release

Shop Direct Group Selects Oracle to Support E-Commerce Growth Strategy with Core Retail Platform

UK Retailer to Rely on Oracle to Support Long-Term Business Strategy and Customer Service Initiatives


News Facts

Shop Direct Group, the UK’s leading online and home shopping retailer, has selected Oracle and Oracle Retail applications and technology as part of a strategic e-commerce growth initiative.
A non-store multi-channel retailer, Shop Direct Group operates eleven brands including Littlewoods, and
From 18% in 2005, online sales grew 19% in the last financial year and now represent approximately 70% of all units sold, leading Shop Direct Group to identify the need for a flexible core retail platform to support the changing demands of its business.
In response, Shop Direct Group has selected an extensive Oracle footprint comprising Oracle Retail merchandising and planning applications; Oracle Applications including the Oracle Product Hub and Oracle Application Integration Architecture; Oracle Database; and Oracle Fusion Middleware including Oracle SOA Suite, Oracle WebLogic Suite and Oracle WebCenter Suite.
The complete and integrated platform will help provide Shop Direct Group with enhanced business visibility through a coordinated view of merchandising operations, helping to promote greater return on inventory investment, streamline pricing decisions and improve planning and forecasting capabilities.
Shop Direct Group expects to consolidate its master data and reporting functionality with the Oracle solutions to help gain further business and IT efficiencies and improve agility.
The Oracle platform will also help Shop Direct Group to lower its total cost of ownership as it pursues its strategic growth initiatives.
Shop Direct Group evaluated competing products and selected Oracle based on its deep retail functionality and proven ability to support growing and diversifying businesses.
IBM has been selected by Shop Direct Group as the implementation partner, supported by Oracle, and the first phase of the deployment is underway.

Supporting Quotes

“Shop Direct Group required a world-class core retail platform to achieve our business requirements for strategic growth,” said Carl Dawson, Chief Information Officer, Shop Direct Group. “We identified Oracle’s solutions as key to helping us create a more efficient and standard retail operating platform of business processes and systems to strengthen the company’s foundation for future growth.”
“We are committed to supporting the Shop Direct Group as it diversifies its business and strengthens its competitive position in the UK market,” said Will O’Brien, Vice President EMEA, Oracle Retail. “The Oracle platform will help Shop Direct Group to realign and redefine its service offering to meet the changing needs of its customer base.”

Supporting Resources

About Oracle Retail

Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimize every aspect of their business. 20 of the top 20 retailers worldwide - including fashion, hardlines, grocery and specialty retailers - use Oracle solutions to deliver critical insights, improve business processes and drive performance. For more information, visit our Web site at

About Oracle Exadata

The Oracle Exadata Database Machine is the only database machine that provides extreme performance for both data warehousing and online transaction processing (OLTP) applications, making it the ideal platform for consolidating onto grids or private clouds. It is a complete package of servers, storage, networking, and software that is massively scalable, secure, and redundant. With Oracle Exadata Database Machine, customers can reduce IT costs through consolidation, manage more data on multiple compression tiers, improve performance of all applications, and make better business decisions in real time.

About Oracle

Oracle (NASDAQ: ORCL) is the world’s most complete, open and integrated business software and hardware systems company. For more information about Oracle, visit our Web site at


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Contact Info

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