PetRelocation Drives Customer Conversions and Enhances Brand Visibility with Oracle Marketing Cloud
Oracle content marketing solution provides worldwide pet service with a single platform for planning, producing, and delivering relevant and engaging content across multiple channels
Redwood Shores, Calif. – December 22, 2014
To stand out in an increasingly digital world, enterprises need to create a constant stream of valuable content and deliver it to the right person at the right time through the right channel. Faced with this challenge, PetRelocation, a worldwide pet moving service, selected the Content Marketing component of Oracle Marketing Cloud. Since implementing Content Marketing, PetRelocation has been able to use a single platform to plan, produce, and deliver engaging and relevant information across multiple channels throughout the customer lifecycle. The successful program has helped PetRelocation boost customer conversion rates by 150 percent and increase brand visibility—direct benefits from online marketing efforts that now account for 70 percent of the company’s annual revenue. In addition, PetRelocation now ranks in the top three Google search results for more than 360 keywords.
As a fast-growing company, PetRelocation needed to replace its poorly structured manual processes with a flexible and scalable content marketing platform that could deliver highly engaging and relevant information to the right audience at the right time.
With Oracle Marketing Cloud’s Content Marketing functionality, PetRelocation has been able to effectively attract and mobilize brand advocates by streamlining content generation and easily integrating user-generated content.
By quickly and easily integrating user-generated content such as customer success stories and “ask the expert” questions, PetRelocation has been able to amplify its long tail organic search strategy.
Oracle Marketing Cloud’s Content Marketing functionality also seamlessly integrated with PetRelocation’s marketing automation solution, ensuring content delivery to customers across multiple channels and at various stages of the customer journey.
The new content marketing program has been a huge success. The company has boosted conversion rates by 150 percent and now ranks in the top three Google search results for more than 360 words.
More than 70 percent of PetRelocation’s revenue is directly tied to its online marketing efforts, and the company won the “Content Is King” category at the Oracle Marketing Cloud 2014 Markie Awards.
“As a fast-growing, privately owned company, we needed to capture and share useful insights with our customers in a simple and efficient way,” said Rachel Truair, chief of staff, PetRelocation. “Oracle Marketing Cloud’s Content Marketing solution helped us turn customer Q&As and success stories into highly effective marketing content. This has not only helped us enhance the customer experience and streamline processes, but just as importantly, it has enabled us to accelerate conversions, mobilize our brand advocates, and grow revenue.”