In the research, Gartner identifies six categories for enabling the key field sales processes in consumer goods, including: category management, trade promotion management, trade promotion optimization, volume planning, retail execution and monitoring, and settlement.
According to Gartner, “Sales force automation (SFA) solutions continued to garner considerable attention in 2010 as manufacturers wrestled with major industry issues such as growing spending on trade promotions, product availability and retailers’ analytical capabilities outpacing those of manufacturers.”
To help consumer goods companies increase sales and marketing ROI, Oracle offers comprehensive, pre-integrated solutions that combine industry-specific requirements with its leading technology across sales and operations planning, trade promotion optimization, data management and customer interaction.
“In the increasingly competitive global consumer goods industry, companies are constantly seeking ways to drive sales and increase efficiencies,” said Bernard Goor, Vice President, Process and Consumer Goods Industries, Oracle. “Oracle delivers the most comprehensive end-to-end solution for integrated sales and marketing in the consumer goods industry, and we believe Gartner’s ‘Strong Positive’ rating confirms our leadership position and continued commitment to this growing industry.”
(1) * Gartner, Inc. “MarketScope for Sales Force Automation in the Consumer Goods Industry” by Dale Hagemeyer, March 9, 2011
About the MarketScope
The MarketScope is copyrighted 2011 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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