Oracle Press Release

ALDO Group Implements Oracle® Retail Solution to Optimize In-Season Inventory Management

Fashion Retailer Implements New Oracle Retail Markdown Optimization Using Oracle On Demand

Redwood Shores, CA – April 25, 2011


News Facts

Aldo Group Inc., originator of the Aldo Brand of fashion footwear and accessories, has implemented Oracle Retail Markdown Optimization version 13.2, upgrading its existing Oracle Retail system and equipping merchandising and planning teams to more closely analyze item performance and set pricing by groups of stores.
The retailer is using Oracle On Demand hosting and application management services to help ensure a high level of service and reduce total cost of ownership for the system, which supports price markdowns for more than 1,100 Aldo stores in North America and the United Kingdom.
Aldo has used Oracle Retail Markdown Optimization for several years to drive sales and performance by increasing sell-through of seasonal items and improving margins.
The upgrade to Oracle Retail Markdown Optimization version 13.2 provides Aldo the ability to more closely analyze and group stores based on similar characteristics, then execute price markdowns based on local store needs.
Aldo continues to use Oracle Retail Markdown Optimization to help provide merchants with greater visibility into customer demand, the impact of price points on inventory levels, gross margin performance, and to optimize in-season inventory management decisions.

Supporting Quotes

“Oracle Retail Markdown Optimization allows our buyers to maintain focus on the positive aspects of the assortment. They have confidence in the system and the process to help manage in-season inventory and make the right decisions for the business, and that in turn frees time to look ahead to new seasons,” says Lucia Cimaglia, General Manager Supply Chain, Aldo Group.
"New analytics capabilities are enabling retailers like Aldo to localize offerings and respond faster to changing customer needs," said Mike Webster, Senior Vice President and General Manager for Oracle Retail. "By hosting the application using Oracle On Demand, Aldo is reducing overhead costs while increasing its ability to manage inventory and margins."

Supporting Resources

About Oracle Retail

Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimize every aspect of their business. 20 of the top 20 retailers worldwide - including fashion, hardlines, grocery and specialty retailers - use Oracle solutions to deliver critical insights, improve business processes and drive performance. For more information, visit our Web site at http://www.oracle.com/goto/retail

About Oracle

Oracle (NASDAQ: ORCL) is the world's most complete, open, and integrated business software and hardware systems company. For more information about Oracle, please visit our Web site at http://www.oracle.com.

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Contact Info

Jessica Moore
Oracle
+1.650.506.3297
jessica.moore@oracle.com

Mary Ellen Amodeo
Amodeo Associates
+1.612. 963.5797
mamodeo@amodeoassociates.com