Zawya Uses Oracle Retail Solutions to Launch New Convenience Stores in Dubai
New Chain of Supermarket and Convenience Stores Implements Oracle in Four Months
Redwood Shores, CA – April 26, 2011
Zawya, Dubai’s newest supermarket and convenience store chain, has implemented an extensive footprint of Oracle Applications in only four months to support its growing business in the United Arab Emirates.
The Oracle offerings are part of an overall strategy to design and launch a new Zawya supermarket and convenience store format that aims to capitalise on the growing popularity of smaller stores and ‘Make life a little easier for everyone.
The first Zawya convenience store opened at International City in Dubai in late 2010, followed by a second flagship supermarket store during February. Having recently opened its third store earlier this month, Zawya plans a further 20 stores across the UAE by the end of this year.
The retailer is using the Oracle applications to ensure high levels of customer service by delivering consistent pricing and promotions throughout its store and home delivery network and by enabling the retailer to localise assortments based on customer demand.
Zawya selected Oracle after evaluating competing solutions because it offered a single, integrated technology foundation to support a broad range of business activities, including merchandising, supply chain, loyalty and back office functions.
Zawya chose to implement the Oracle footprint with minimal changes to reduce complexity, benefit from retail best practices that are inherent within the systems and speed implementation.
“Our target was to develop and launch the Zawya concept within seven months,” said Anil Verma, Chief Executive Officer, Zawya. “Investing in Oracle’s proven world-class systems, we have not only created a retail platform in this timescale, but have enabled the business to respond quickly to market opportunities and developed a strategic relationship to drive long-term benefits.”
“We are pleased to have been selected as Zawya’s implementation partner,” said Bhoopal Reddy, Retail Practice Head, Versant Technologies. “The fact that Zawya went live with its first store in just four months reflects our demonstrated ability and absolute assurance to deliver a world-class Oracle Retail solution that meets expectations and aggressive growth plans.”
“Zawya’s aggressive growth plans presented an exciting challenge for all involved in the implementation and we are delighted to have supported the launch of this dynamic new retail concept,” said Will O’Brien, Vice President EMEA, Oracle Retail.
Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimise every aspect of their business. 20 of the top 20 retailers worldwide - including fashion, hardlines, grocery and specialty retailers use Oracle solutions to deliver critical insights, improve business processes and drive performance. For more information, visit our Web site at www.oracle.com/goto/retail
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