Oracle Press Release

Belk Selects Oracle Retail Merchandising System to Transform Business Operations

Department Store Chain Will Use Oracle Retail to Lay the Foundation for Expanded Cross Channel Optimization

Redwood Shores, CA – June 28, 2011

News Facts

Belk, the nation’s largest privately owned mainline department store, has selected Oracle Retail Merchandising System to transform its business operations and enable a “seamless, non-channel view” of the brand whether shopping in stores or online.
The implementation of Oracle Retail is part of a larger company-wide initiative in which Belk is revamping or replacing core processes and operations supporting its e-commerce site and 304 stores in 16 Southern states.
Belk expects to use the Oracle Retail applications to develop next generation practices across its core merchandising operations, creating a foundation that will allow the business to better sense and respond to customer demand through improvements in allocation and replenishment.
The IT transformation coincides with a major rebranding campaign and establishes a technology foundation that will enable the retailer to optimize performance and embrace new business opportunities.
Belk selected Oracle based on long-term partnership potential and experience in the retail sector.

Supporting Quotes

“We are enabling next generation best practices that will center on optimizing the customer experience at both the store and ecommerce level,” said Mike Laurenti, CIO and Executive Vice President, Belk. “Oracle Retail shares this vision, which is why we selected them as a partner in this journey."
“Belk is creating an experience platform,” said Mike Webster, General Manager, Oracle Retail. “By using Oracle to optimize operations and deliver actionable insight, Belk is engineering its business to deliver a unified customer experience.”

Supporting Resources

About Oracle Retail

Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimize every aspect of their business. 20 of the top 20 retailers worldwide - including fashion, hardlines, grocery and specialty retailers - use Oracle solutions to drive performance, deliver critical insights and fuel growth across traditional, mobile and commerce channels.  For more information, visit our Web site at http://www.oracle.com/goto/retail

About Oracle

Oracle (NASDAQ: ORCL) is the world’s most complete, open, and integrated business software and hardware systems company.  For more information about Oracle, please visit our Web site at http://www.oracle.com.

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Contact Info

Jessica Moore
Oracle
+1.650.506.3297

jessica.moore@oracle.com

Mary Ellen Amodeo
Amodeo Associates
+1.612.963.5797
mamodeo@amodeoassociates.com