Luxury Watch Retailer Ashford.com Uses Oracle ATG Web Commerce to Introduce Personalized Membership Club
Internet Retailer “Top 500” Ecommerce Retailer Opens “The Vault” and Tailors Offers to Registered Shoppers and Customers
Redwood Shores, CA – June 29, 2011
Luxury watch and jewelry retailer Ashford.com is using the Oracle ATG Web Commerce platform to personalize offers and launch a members-only shopping club called “The Vault.”
Ashford.com implemented ATG Web Commerce more than 18 months ago as part of an initiative to better manage product catalogs, improve the shopping experience and establish a more robust ecommerce engine.
Since going live on the ATG Web Commerce platform, Ashford.com’s online sales have grown rapidly, and year to date are more than double last year’s sales during the same period.
Earlier this month, Ashford.com leveraged ATG Web Commerce to launch “The Vault,” a new site destination that caters to loyal customers, encourages return visits and increases sales by providing members with access to select products, pricing, customized offers and a wider selection of items.
Ashford.com’s in-house team developed The Vault and new personalization capabilities using ATG Web Commerce.
Also this month, Ashford.com is launching a redesigned Shopping Cart and Checkout process that provides shoppers with an easier, more intuitive experience and a clearer understanding of their savings and final price.
By implementing ATG Web Commerce, Ashford.com now has a powerful, functionally-rich commerce platform, including robust merchandiser tools that enable better management of catalogs, promotions and content.
Ashford.com expects The Vault to continue to drive increases in sales and return visits to the site, as well as providing additional opportunities to market new brands and products, in some cases exceeding their current discounts of up to 80 percent below retail prices.
”ATG has been a strong platform for managing our site and product catalog and we are thrilled to take its capabilities—and the offers and services we offer our customers—to the next level,” said Joel Katz, Ashford’s COO.
Andy Stevenson, who led Vault and Checkout development for Ashford, said, “We’re introducing a personalization layer that transforms the shopping experience. The Vault represents to us the first level of many ways we can better serve our shoppers through personalization.”
“By leveraging the personalization capabilities of Oracle ATG Web Commerce, Ashford.com is maximizing the relevancy of each customer interaction. They are using insight into preferences to refine products and content for each customer, thereby providing a better overall customer experience,” said Mike Webster, General Manager, Oracle Retail.
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