Oracle Announces Comprehensive User Engagement Platform
Converges Portal, Content, Web Experience Management and Social Computing Products
Redwood Shores, Calif. – July 13, 2011
Oracle today announced its product strategy and roadmap for a comprehensive user engagement platform.
Oracle WebCenter offers a complete, open and integrated portfolio of portal, web experience management, content and social computing technology in a single product suite.
A comprehensive solution to engage users inside and outside the enterprise, Oracle WebCenter delivers four main components:
Oracle WebCenter sites – Web experience management that helps improve customer loyalty by allowing business users to quickly create, deploy, target and measure multi-channel online marketing; deliver relevant, optimized and content-rich contextual web experiences and extend brand engagement and web presence to mobile and social channels
Oracle WebCenter portal – portal and composite applications that incorporate technology previously available as Oracle WebCenter Suite and Oracle WebCenter services, to deliver intuitive, personalized and contextual user experiences for enterprise applications through a prebuilt library of components for enhancing existing enterprise applications or creating new composite applications
Oracle WebCenter content - unified content management that ensures seamless access to the right information in the appropriate business context by helping organizations implement a strategic content infrastructure for managing documents, images, and rich media files while delivering contextual integration with enterprise applications
Oracle WebCenter connect - social tools that accelerate business processes by allowing users to collaborate on activities and connect with internal experts to address business challenges
As a component of Oracle Fusion Middleware with certified integrations across a range of Oracle and third-party software, Oracle WebCenter helps customers extend and maximize their existing technology investments.
“Organizations are seeking ways to boost customer loyalty and improve business performance by maximizing engagement with internal and external constituents. The latest evolution of Oracle WebCenter represents the convergence point for all products under the Oracle Enterprise 2.0 portfolio making it easier for customers to achieve that goal. By bringing our entire portfolio of portal, web experience management, content, and social technologies into a single, integrated platform, Oracle WebCenter provides the power to transform organizations,” said Andy MacMillan, vice president, Product Management, Oracle.