Warnaco Inc. Selects Oracle Retail Planning to Support International Expansion and Direct to Consumer Growth
Apparel Retailer Leverages Oracle Retail to Help Build a Global Platform and Optimize Regional Potential
Redwood Shores, Calif. – July 25, 2011
Warnaco Inc., which operates retail globally under the Calvin Klein Underwear, Calvin Klein Jeans and Ck Calvin Klein brands, has selected Oracle Retail to support the growth of its international direct to consumer business.
The Oracle Retail system will provide the science and analytics necessary to capitalize on emerging market opportunities, to maximize assortments and to improve the profitability of in-season inventory.
The initial phase of the project will begin immediately with the implementation of Oracle Retail Merchandise Financial Planning for Warnaco’s Asian and European markets. For the second phase, Warnaco plans to implement Oracle Retail Assortment Planning and Size Profile Optimization.
“We believe the implementation of Oracle Retail throughout our global organization will allow us to enhance efficiency and reduce complexity while effectively managing the growth of our international and direct to consumer businesses,” said Laurie Lofgren, Vice President of Planning and Forecasting, Warnaco. “Our investment in Oracle Retail enables us to build an infrastructure which supports leading practices and industry trends.”
“As Warnaco continues to grow its international presence, they require better insight and control over the customer experience with each concept and in each market,” said Mike Webster, General Manager, Oracle Retail. “By implementing Oracle Retail, Warnaco is establishing a cohesive, scalable platform to deliver critical insights and trigger action across the business.”
The Warnaco Group, Inc., headquartered in New York, is a leading global apparel company engaged in the business of designing, sourcing, marketing and selling men’s, women’s and children’s sportswear and accessories, intimate apparel, and swimwear under such owned and licensed brands as Calvin Klein®, Speedo®, Chaps®, and Warner's® and Olga®.
About Oracle Retail
Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimize every aspect of their business. 20 of the top 20 retailers worldwide - including fashion, hardlines, grocery and specialty retailers - use Oracle solutions to drive performance, deliver critical insights and fuel growth across traditional, mobile and commerce channels. For more information, visit our Web site at http://www.oracle.com/goto/retail
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