Oracle Press Release

Utilities Industry Executives to Discuss Complete Solutions and Breakthrough Technologies at Oracle OpenWorld 2011

Utilities-Specific Program Expands to Include More Than 40 Sessions and Networking Events

Redwood Shores, Calif. – Sept. 28, 2011

News Facts

Utility executives will gather at the upcoming Oracle OpenWorld San Francisco conference, October 2-6, 2011 at Moscone Center, to share new ways to leverage Oracle applications, technology and systems that help enable smart grid and other priority industry programs.
As part of a series of more than 40 sessions, demonstrations and networking events focused on utilities trends and solutions, executives from, Pacific Gas & Electric, Baltimore Gas & Electric, Bord Gáis Eireann, EDF Energy, El Paso Electric, Green Mountain Power, GRTgaz and Lee County Electric Cooperative will deliver presentations on how they work with Oracle on technology initiatives that help support strategies for improved efficiency, performance and customer service.
Also at Oracle OpenWorld, Oracle Utilities will host its general session on Monday, October 3 at 11 a.m. to address some of the biggest challenges and opportunities facing the utilities industry and how Oracle is working with its valued customers to address them. Specifically, Oracle Utilities' Rodger Smith and utilities track sponsor Accenture's Greg Guthridge will discuss the changing role of the customer and how utilities should evolve the customer experience, understanding the need to balance it with the appropriate cost to serve. They will explore the need to rethink the meter-to-cash process with the implementation of smart technology and the need to take differentiation through the whole value chain.
Oracle OpenWorld provides a spectrum of content from and for super users to executives with insight into Oracle’s product and business strategy for the utilities industry. During Oracle OpenWorld, on the second level of The Palace Hotel, Oracle Utilities will conduct live demonstrations of its software applications and offer attendees the opportunity to ask one-on-one questions with solution experts.

Supporting Quote

“At Oracle OpenWorld we look forward to participating in valuable discussions with our customers and partners. We designed our dedicated Utilities track for attendees to gain valuable information on how to respond to a changing business environment, stay ahead of environmental initiatives and offer customers better service,” said Rodger Smith, senior vice president and general manager, Oracle Utilities.

Supporting Resources

Supporting Quote

“At Oracle OpenWorld we look forward to participating in valuable discussions with our customers and partners. We designed our dedicated Utilities track for attendees to gain valuable information on how to respond to a changing business environment, stay ahead of environmental initiatives and offer customers better service,” said Rodger Smith, senior vice president and general manager, Oracle Utilities.

About Oracle OpenWorld

Oracle OpenWorld San Francisco, the information technology event dedicated to helping businesses optimize existing systems and understand upcoming technology breakthroughs, draws more than 45,000 attendees from 117 countries. Oracle OpenWorld 2011 offers more than 2,000 educational sessions, 400 product demos, exhibitions from 450 partners showcasing applications, middleware, database, server and storage systems, industries, management and infrastructure – all engineered for innovation. Oracle OpenWorld 2011 will be held October 2-6 at the Moscone Center in San Francisco. For more information please visit www.oracle.com/openworld. Watch Oracle OpenWorld live on YouTube for keynotes, sessions and more at www.youtube.com/oracle.

About Oracle Utilities

Oracle Utilities delivers proven software applications that help utilities of all types and sizes achieve competitive advantage, business performance excellence and a lower total cost of technology ownership. Oracle Utilities integrates industry-specific customer care and billing, network management, work and asset management, mobile workforce management and meter data management applications with the capabilities of Oracle's industry-leading enterprise applications, business intelligence tools, middleware, database technologies, as well as servers and storage. The software enables customers to adapt more nimbly to market deregulation, meet ever-evolving customer demands and deliver on environmental conservation commitments. Additionally, Oracle Utilities helps utilities prepare for smart metering and smart grid initiatives that enhance efficiency and provide critical intelligence metrics that can help drive more-informed energy and water usage decisions for consumers and businesses. For more information, visit www.oracle.com/goto/utilities.

About Oracle

Oracle (NASDAQ: ORCL) is the world's most complete, open, and integrated business software and hardware systems company. For more information about Oracle, visit www.oracle.com

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Contact Info

Caroline Vespi
Oracle
+1.650.506.8920
caroline.yu@oracle.com

Janice Hazen
O’Keeffe and Company
+1.404.254.5881
jhazen@okco.com