Oracle Press Release

Oracle Previews Next Generation Oracle Application Development Framework Mobile

Simplified Mobile Application Development via a Next Generation Architecture Supports Multiple Devices; Debuts Apple iOS Platform Support

ORACLE OPENWORLD, SAN FRANCISCO – October 4, 2011

News Facts

Continuing simplifying Java-based mobile application development, Oracle today previewed the next generation Oracle Application Development Framework (ADF) Mobile, an extension of the Oracle Application Development Framework.
Part of Oracle Fusion Middleware, Oracle ADF Mobile enables native and web functionality to be deployed in the same mobile application.
Based on a next-generation framework, the latest capabilities simplify mobile application development. Developers can write applications once and deploy to multiple device platforms, including Apple iOS mobile devices.
Oracle ADF Mobile also allows developers to easily extend enterprise applications to mobile channels and can provide deep and complete access to a mobile device’s native capabilities.
To further support the convergence of Web and mobile application development, a rich visual and declarative environment that is consistent with Oracle ADF, enables developers to leverage existing skills.
Developers that attend Oracle OpenWorld 2011 in San Francisco will have the chance to learn more about Oracle ADF Mobile during Oracle Chief Architect and senior vice president, Ted Farrell’s general session in the Oracle Develop stream: Evolving Beyond Enterprise Web Application Development, on Tuesday at 10:15am.

Next Generation Mobile Development Framework

Oracle ADF is an end-to-end Java Platform, Enterprise Edition (Java EE) framework that simplifies application development by providing out of the box infrastructure services and a visual and declarative development experience.
Developers can benefit from the latest Oracle ADF Mobile capabilities to extend Oracle ADF to mobile users through:
Simplified mobile application development: enables mobile developers to develop once and deploy to multiple device platforms, Oracle ADF Mobile prevents mobile applications from having to be re-developed from the ground up whenever a new mobile platform needs to be supported.
Strong native device services integration: allows mobile developers to create rich enterprise mobile applications that leverage the full capabilities of smart phones, including calendars, cameras and GPS.
Tight integration with Oracle Fusion Middleware and Oracle Applications: enables Oracle customers to easily extend enterprise processes and data to mobile users.
Re-use existing Oracle developer skills: Oracle developers can leverage existing Oracle ADF application development expertise to declaratively create mobile applications without having to learn new languages or development paradigms.
Consistent performance and availability: Oracle ADF Mobile applications can operate regardless of network condition or availability.

Supporting Quote

"As developers increasingly work on more sophisticated mobile business applications they need tools that will help them quickly and easily deploy native and web functionality to mobile devices,” said Ted Farrell, chief architect and senior vice president of Tools and Middleware, Oracle. “Oracle ADF Mobile continues to enhance developer productivity, bringing together capabilities that significantly simplify mobile application development, while also helping to ensure that enterprise applications can be easily extended to mobile channels.”

Supporting Resources

About Oracle OpenWorld

Oracle OpenWorld San Francisco, the information technology event dedicated to helping businesses optimize existing systems and understand upcoming technology breakthroughs, draws more than 45,000 attendees from 1117 countries. Oracle OpenWorld 2011 offers more than 2000 educational sessions, 400 product demos, exhibitions from 475 partners showcasing applications, middleware, database, server and storage systems, industries, management and infrastructure – all engineered for innovation. Oracle OpenWorld 2011 is being held October 2-6 at The Moscone Center in San Francisco. For more information or to register please visit www.oracle.com/openworld.

About Oracle

Oracle (NASDAQ: ORCL) is the world's most complete, open, and integrated business software and hardware systems company. For more information about Oracle, please visit our Web site at http://www.oracle.com.

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Contact Info

Teri Whitaker
Oracle
+1.650.506.9914
teri.whitaker@oracle.com

Simon Jones
Blanc & Otus
+1.415.856.5155
sjones@blancandotus.com