Oracle’s growth over the last several years has hailed some big changes to the company’s offerings and an even bigger change to the value it delivers to customers. While the company’s database technology has long been its flagship, it now offers everything—hardware, middleware, and business applications—that customers need to build a complete and deeply integrated stack.
It’s exactly this type of stack that has enabled Verizon to create a shared-services organization that removed process redundancy, supports best practices, and has eliminated more than US$1 billion in costs.
Oracle’s vision is to provide a stack that is complete, open, and integrated, says Amit Zavery, vice president of product management in Oracle’s Server Technologies division.
“It’s complete because it has all the different functionalities,” Zavery says. “It’s open because it’s standards-based technology that can integrate with third-party systems, and it’s integrated because all the pieces work together as common technology pieces. This all benefits customers because they don’t have to integrate everything themselves.”
The acquisition of Sun has given Oracle customers even greater value, because with Sun server, storage, operating system, and virtualization technology, every layer is integrated, top to bottom. Oracle is the only vendor that offers this advantage to its customers.
“Usually what happens is a vendor will build the software and then test it on different hardware platforms,” Zavery says. “The way we’re doing things now is to start integrating with the hardware from Day One when we start building products. This allows us to provide a full turnkey solution.”
Another thing that makes Oracle’s full stack competitive is that the integration happens at the corporate level. Whereas some vendors may segregate business units by functionality or operate them independently, Oracle’s research and development happens across groups with tight coordination and common tools.
In other words, he says, integration at Oracle is about people and ideas as much as it is about infrastructure components.
“We spend a lot of time and energy behind the scenes integrating everything at the development stage,” Zavery says. “We can now provide one complete stack to our customers, and it works together, it’s well thought out, and it’s easy for them to keep up with.”