Getting to Know Oracle Social Relationship Management
This month, Profit's Executive Strategy Newsletter focused on how to get social business done. Developing a successful strategy can be a tricky task when tools — and customer expectations — are constantly changing. Here, read advice from experts featured in the newsletter, get links to their thought leadership pieces, and find out about Oracle Social Relationship Management, which was released in March.
“Social is driving significant change across enterprises, enabling businesses to rethink and restructure their traditional way of doing business. Oracle Social Relationship Management brings together traditionally disparate social solutions into one, powerful enterprise platform, allowing customers to fully leverage and maximize social data, insights and interactions to improve customer interactions and business results” —Thomas Kurian, executive vice president, Oracle Product Development
“There’s no way around it: You have to do a lot of testing. You have theories, you test to see what works, and then you tweak. There always needs to be room in any good campaign for adaptations. You have to be able to pivot very quickly.” —Shama Kabani, author of The Zen of Social Media Marketing